9 facts about UK mobile shoppers
Mobile is the device of choice for British consumers. In fact, total UK retail sales for mobile commerce are estimated to reach over £49 billion in 2019. Are you sure you’re getting your share?
Three-quarters of all online time is now spent on a mobile device. Four in 10 UK shoppers purchase at least weekly on their phones, but 6 in 10 are disappointed in the experience they get from small business. Our infographic illustrates 9 key facts about UK mobile commerce:
Our Mobile Commerce Report: What shoppers wantOur latest research report (our third annual look at mobile shopping) explores the growing expectation gap between what shoppers want and what many small businesses offer. In it, you’ll find useful data and insights along with tips to help you meet the market’s changing expectations.
 eMarketer (2017), UK Retail and Ecommerce: eMarketer's Updated Estimates and Forecast for 2016–2021,
 Ofcom (2018), The Communications Market Report,
 eMarketer (2017), UK Retail and Ecommerce: eMarketer's Updated Estimates and Forecast for 2016–2021
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