The content of this article is provided for informational purposes only. You should always obtain independent business, tax, financial, and legal advice before making any business decision.
This article includes tips, suggestions, and general information. We recommend that you always do your own research and consider getting independent tax, financial, and legal advice before making any important decision.
Mobile apps and online platforms can help to make it faster and easier for shoppers to get what they want. And they raise customer expectations for a convenient online shopping experience. Businesses can power growth by offering a fast, streamlined checkout.
Each hurdle a shopper faces increases the chance of cart abandonment. Customers can summon a meal or reserve tickets for the cinema with just a few clicks. They expect an online shopping experience that offers that same convenience.
Shoppers like guest checkout, so it’s a good place to start. An IDC Research survey found that 76% of UK shoppers consider guest checkout a priority when choosing where to buy.1 Meeting shopper expectations with a seamless guest checkout experience can encourage more customers to complete their purchases with you.
PayPal developed Fastlane to help streamline the guest checkout experience. Fastlane focuses on speed, convenience, and security at guest checkout. Based on US data, Fastlane has been shown to help businesses to increase conversion and growth.2 Read on for more insights.
Shoppers want speed. Amongst UK shoppers surveyed, 93% said a frictionless and straightforward checkout was important.3 And 73% said a no-hassle checkout was a key driver for becoming a repeat customer.4
Giving busy shoppers a quick checkout can help to increase conversion. A customer shopping during their evening commute will appreciate a streamlined checkout solution that can auto-fill their shipping and payment information. No need for them to find their credit cards or spend time entering shipping details.
US shoppers who accelerated their guest checkout experience with Fastlane’s auto-fill capability have been shown to complete checkout in under 1.7 minutes.5 That’s more than 35% faster than non-accelerated shoppers.vi
Customers don’t want another online account to manage. As of 2024, the average person needed to keep track of 168 passwords.7 So it’s no surprise that mandatory account creation can cause shoppers to abandon their carts. Amongst surveyed UK shoppers, 93% said that an easy and secure user authentication and sign-in process was important.8
Guest checkout solutions that use passwordless authentication to verify shopper identities bring more convenience to online customers. Shoppers can sign in securely by providing their email address and a secure PIN-code received on their mobile. No password or account management necessary.
Shoppers value security. Excessive data collection was cited by 68% of UK shoppers surveyed as a reason for them to abandon their carts.9
A quick and easy guest checkout lets customers complete purchases without needing to give their information to yet another online business. That helps to remove a hurdle before conversion.
Fastlane by PayPal is an accelerated guest checkout solution that can help businesses to get paid. Whilst giving customers the speed, convenience, and security they expect. It recognises millions of customers across the PayPal network. And auto-fills payment and shipping information for verified guests where Fastlane is available. US shoppers with Fastlane profiles have been shown to have a guest checkout conversion rate of roughly 68%.10
Discover more tips and trends that can help you to increase conversion.