How do I set up PayPal Marketing Solutions on my website?

You'll need a PayPal business account to use the PayPal Marketing Solutions app. Here's how to set up the app:

  1. Log in to your PayPal account
  2. Do one of the following:
  • (Limited release) If you're located in the United States, the United Kingdom, Germany, France, Spain, or Italy, you may see a PayPal Marketing Solutions tile after login. Click Get Started on the tile.
  • If the tile isn't shown, navigate to the PayPal Marketing Solutions home page, and on that page, click Get Started.
  1. Enter your website URL, then click Agree and Continue. PayPal displays the Select a platform page.
  2. Click the button for the e-commerce platform you want to use with PayPal Marketing Solutions.
  3. If you select a platform for which PayPal has a plugin application, you navigate to a page that presents information about PayPal Marketing Solutions and a button that you click to download the app:
  • BigCommerce
  • Shopify
  • Magento 1
  • Wordpress
  • Drupal
  • osCommerce
  • Open Cart
  • OXID eSales
  1. If you select any of the following platforms, PayPal creates custom code for installing the PayPal Marketing Solutions app and takes you to a page with instructions for installing the code on your site. Follow these instructions.
  • Magento 2
  • WooCommerce
  • Pinnacle Cart
  • ShopSite
  • Google Tag Manager
  • Other
  1. PayPal Marketing Solutions is now enabled on your site. At this point, you can return to your store or log off from PayPal.
If you encounter integration issues or other problems with PayPal Marketing Solutions, do the following:
  1. For assistance, contact your e-commerce platform's technical support team or the merchant technical team.
  2. If you need additional help, reach out to PayPal Customer Service.
See also:
PayPal Marketing Solutions: Marketing Tools for Small Businesses