Choose PayPal Checkout for a seamless shopping experience

Jan 05 2023 | PayPal Editorial Staff

Currently using or thinking of setting up Website Payments Standard (WPS) to accept payments? Here’s why it’s worth upgrading to PayPal Checkout instead.

One great way to expand your business and grow your revenue is by creating a seamless shopping experience for your customers. And the most crucial point in that user journey? The checkout process. Hence, integrating a payment solution on your website that allows your customers to pay you easily and securely is key.

PayPal has a range of payment solutions for businesses to get paid, and if a fast and frictionless checkout is what you’re aiming for, Website Payments Standard (WPS) or PayPal Checkout should be on the top of your list. Both solutions help streamline your checkouts but PayPal Checkout could take your business further. Here’s everything you need to know.

What is Website Payments Standard (WPS)?

Website Payments Standard (WPS) is a PayPal checkout button which merchants can add to their website or mobile app by using HTML integration without any advanced programming. It allows your business to accept debit, credit, and PayPal payments — even if your customers do not have a PayPal account.

Why PayPal Checkout over WPS?

PayPal Checkout ticks all the same boxes as WPS and more. By integrating PayPal Checkout, your customers can complete their shopping without being redirected to another page, resulting in a seamless checkout experience.

In other words, customers would be able to stay on your website or mobile app to complete a transaction, reducing the number of clicks during their purchase journey. On top of that, you can also customise the checkout experience based on your business’ needs — it’s a solution made with your business in mind.

What is PayPal Checkout?

Formerly known as Express Checkout, PayPal Checkout is a payment solution that allows businesses to securely accept payments in your customers’ preferred payment method, all from one account and with a single integration. It also shortens the checkout process as customers can skip filling out their shipping, billing, and bank account information when they pay with PayPal. Hence, a few clicks or taps is all that’s needed for a customer to complete their purchase on your website or mobile app.

How does PayPal Checkout work?

Here’s how PayPal Checkout enables you to get paid online or in an app:

  1. Customers shop on your website and confirm their order.
  2. When they’re ready to pay, they’ll click on the PayPal Checkout button.
  3. Customers log in to their PayPal account, where their payment, shipping, and billing information is already stored securely. Hence, there’s no need to re-enter it on your website.
  4. Customers confirm the purchase and payment is complete!

Learn more about how you can start integrating PayPal Checkout into your business here.

What are the benefits of PayPal Checkout?

Here’s how integrating PayPal Checkout can help you sell more efficiently, increase conversions and ultimately, expand your business:


See Demo

What’s the difference between PayPal Checkout and WPS?

With WPS, your customers are taken to a separate payment page to complete their transaction, before returning to your website. On the other hand, with PayPal Checkout, you get to keep your customers on your website to complete their purchase, without having to re-enter their shipping, billing, and payment details. Moreover, PayPal Checkout is scalable on multiple platforms and is recommended for higher conversion rates on your website.

Below is a comparison summary between PayPal Checkout and WPS:

PayPal Checkout Website Payments Standard
Higher checkout success within your online store or website (PayPal “In-Context Checkout”)
Customised checkout experience
Customers can pay you without a PayPal account
Optimised for mobile checkout
Accept credit cards: Visa, MasterCard, and AMEX
Accept global payments on foreign currencies
Simplified PCI compliance
Built-in fraud protection
Easy DIY set-up
Supports 2-factor authentication (3DS protocol)
Monthly fee1 $0.00 $0.00

Get Started

We understand how fostering a truly seamless shopping experience can be challenging but that doesn’t mean it’s not doable. Explore how PayPal Checkout can help remove layers of friction for your final touchpoint and start setting it up here.

1No set-up or monthly fees. You only pay a small fee when you make a sale. Learn more about applicable fees here.

The contents of this site are provided for informational purposes only. The information in this article does not constitute legal, financial, IT, business or investment advice of any kind and is not a substitute for any professional advice. You should always obtain independent, professional accounting, financial, IT and legal advice before making any business decision.

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