"PayPal is committed to making sure that the transactions are secure. This really seems to reassure buyers."
– Kurt Denke, BlueJeansCable.com
“With PayPal, the amount of fraud is lower … which saves me money.”
– Dan Pritchett, LowCarbChocolates.com
“PayPal helps make chargebacks a very minimal part of our business. … Shoppers know that PayPal is the payment method they can trust.”
– Lonny Paul, TigerDirect.com
“The beauty of PayPal is that you don’t need a secure server sitting in your basement.”
– Marla Cilley, FlyLady.net
Blue Jeans Cable
Kurt Denke and his wife Pam appreciate the security PayPal provides for their company and their customers. Because PayPal stores all their customers’ financial information on its secure server, BlueJeansCable.com doesn’t have to worry about the risk associated with handling their customers’ credit card numbers.
Kurt makes a point of emphasizing the security associated with using PayPal to customers. “We tell them that if we decided to set up a payment gateway of our own, then we’d have to become security experts overnight. But PayPal has its whole business tied up in web payments, and it is committed to making sure that the transactions are secure. This really seems to reassure buyers.”
Download the BlueJeansCable.com case study.
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Low Carb Chocolates
With PayPal’s Seller Protection Policy and notification procedures, Dan Pritchett is better able to reduce fraud. “The process for [addressing] chargebacks and buyer complaints is much better with PayPal because PayPal works with both the customer and the merchant.”
In contrast, Dan feels the chargeback process through merchant accounts ties his hands. “When there’s a chargeback through my merchant account provider, a letter comes in the mail weeks later and I’m given very little information. This leaves me with very few options.”
“But with PayPal, I not only receive instant notification about a buyer complaint, I also get the chance to contact the customer directly about that complaint. Since I know who they are and what they’ve bought, I can get in touch with them or send them the replacement order instead of automatically getting money taken out of my account.”
PayPal’s Seller Protection helps Dan improve his service and reduce costs. “PayPal gives me the flexibility to take care of my customers better. And with PayPal, the amount of fraud is much lower … which saves me money.”
Download the LowCarbChocolates.com case study.
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Several months after implementation, Lonny Paul began to notice a trend with his PayPal transactions. While TigerDirect.com traditionally experienced online fraud rates of 0.09%, the rate among PayPal buyers was just 0.05%.
“Looking at chargebacks, PayPal’s numbers are extremely low. Other payment methods have nowhere near the technology that PayPal has integrated into their services to protect us from fraud. PayPal helps make chargebacks a very minimal part of our business.”
PayPal’s fraud protection has also helped TigerDirect.com’s incremental sales. “People who usually avoid online transactions for security reasons are comfortable using PayPal,” says Lonny. “Shoppers know that PayPal is the payment method they can trust. And many of those who wouldn’t pay directly through our site are happy to use PayPal.”
Download the TigerDirect.com case study.
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It was PayPal's security features that really attracted Marla Cilley. "When I was starting out, I talked to my bank about setting up a secure server and it was just too much trouble. The beauty of PayPal is that you don't need a secure server sitting in your basement. PayPal has the credit card numbers in its database. My employees never see them, so there is nothing on my servers that I need to worry about protecting."
For Marla, PayPal's security was a big reason she was able to start an online business. "Without PayPal, I would have spent thousands of dollars [building online security]. People ask me all the time how to do business on the internet and I tell them, 'PayPal is the only way.' "
Download the FlyLady.net case study.
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Additional resources for sellers.
To learn more about Selling Safely, go to:
- How We Help Protect Sellers. How PayPal helps keep your transactions safe.
- Tips to Sell Securely. How you can ensure that a transaction goes smoothly.
- Resolving Issues for Sellers. How to respond to buyer disputes, claims, and chargebacks.
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