PayPal eCommerce Index 2024

Busting

eCommerce

myths.

Latest research on eCommerce trends with Australian consumers and businesses, brought to you by PayPal.

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In this latest exclusive PayPal report, we asked 1,005 Australian consumers how they shop online and what 493 companies do to meet their expectations. So now your business has real data to help make informed decisions.*

Do Boomers avoid online shopping?

Baby Boomers saw black & white TV turn to colour but didn’t own a personal computer or mobile phone until adulthood. As a result, there’s a prevailing myth that this generation is averse to online shopping.

Are younger consumers prioritising online security?

As one of the first generations to have grown up in the online age, there is an assumption that younger generations like Gen Z do not take online security as seriously as their older counterparts.

65% of Australian consumers use PayPal to keep their online purchases secure.

Consumers don't trust AI. Or do they?

While led by Gen Z (63%), 43% of Australians are interested in the ability for AI to help them shop online, finding the best products, prices and promotions. Where else do they see the potential of AI technologies and how are business embracing the latest tech?

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Think smarter, not harder.

PayPal helps you meet consumer expectations as they evolve.

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*All research results featured on this page are taken from PayPal eCommerce Index, 2024. Research report was produced by PayPal, based on a study conducted by Fifth Quadrant with n=1005 consumers and n=493 businesses in Australia. Research was conducted online in July and August 2023.