Mobile Optimisation
Increasing preference for mobile devices means social commerce is on the rise. Learn how to optimise your website and app for mobile users to help grow your business.
Where are you on the mobile maturity curve?ENHANCING FOR MOBILE
Where are you on the mobile maturity curve?
Dec 21 2020In 2019, 55% of Australian smartphone owners shopped on their mobile at least once a week. If your business isn’t optimised for mobile, you could be missing valuable sales.
Does your business need a mobile app?ENHANCING FOR MOBILE
Does your business need a mobile app?
Dec 17 2020With more than 2.1 million apps available to download worldwide and increasing consumer expectations for a seamless mobile experience, is developing an app is the right move for your business.
Meet Gen Z: The new mobile mogulsENHANCING FOR MOBILE
Meet Gen Z: The new mobile moguls
Dec 17 2020Gen Z, Australia’s most mobile savvy and experience-orientated generation have the highest usage and highest expectations of mobile commerce.
2017 mCommerce Trends ReportMCOMMERCE REPORTS
2017 mCommerce Trends Report
Aug 07 2020This edition explores two critical elements of the digital shopping experience – the relevance and importance of security and shipping on consumers’ attitudes to mobile commerce.
2017 PayPal mCommerce IndexMCOMMERCE REPORTS
2017 PayPal mCommerce Index
Aug 05 2020This report aims to give readers a year-on-year understanding of the evolving mobile commerce landscape and includes special sections on app usage and the mCommerce behaviours of our youngest consumers, Gen Z.
2018 mCommerce Trends ReportMCOMMERCE REPORTS
2018 mCommerce Trends Report
Aug 05 2020This report explores three emerging trends in mobile retail – the shift from convenience to entertainment; the impact and benefits of augmented reality; and how voice assistants are enhancing the mobile commerce experience.
2019 mCommerce Trends ReportMCOMMERCE REPORTS
2019 mCommerce Trends Report
Aug 05 2020This report examines three key trends in mobile retail – our love affair with online sales events; the adoption of Visual Search and Shoppable Video; and the positive impact the new 5G network promises for mobile commerce.
2018 PayPal mCommerce IndexMCOMMERCE REPORTS
2018 PayPal mCommerce Index
Aug 05 2020This report aims to equip readers with an understanding of the evolving mobile commerce landscape and support Australian businesses in harnessing consumer trends. This edition also includes sections on Millennials, subscription services and online marketplaces.
2019 PayPal mCommerce IndexMCOMMERCE REPORTS
2019 PayPal mCommerce Index
Aug 05 2020This report details the value add of social commerce, the continued growth of in-store contactless payments and the rise of the conscious consumer.