Small Business Bootcamps Presented by PayPal: Social Media Strategy for Small Businesses

Nov 11 2022 | PayPal Editorial Staff

A panel of successful business owners who navigated the ever-changing realm of social media and their platforms, along with PayPal’s Director of Customer Success recently hosted a live Q&A answering business owners’ questions about building a social media strategy for small businesses.

Part of PayPal’s Small Business Bootcamp series and hosted by fellow small business owner and podcaster, Sarah Davidson, this webinar covered the importance of having a social media presence and what (and what not) to focus on.  

Who were the panel of experts? 
Sarah Davidson, Founder of Seize the Yay, Matcha Maiden and Matcha Mylkbar
Alison O’Brien, Head Mid-Market and Small Businesses at PayPal Australia
Grace Brennan, Founder of Buy From The Bush and Stay In The Bush
Sara Crampton, Harper & Harley, Founder of The UNDONE
What questions did the experts answer? 
Developing your social media strategy
Reaching the right audience and building engagement
Choosing your social media goals
Social media tips for small businesses
Social selling 101
If you think answers to these questions might help improve your business strategy, make sure to watch the webinar recording. Our panellists also created a checklist to help guide you through topics like picking the right tools, how to use social media, and common pitfalls to avoid. 


Small Business Bootcamp, presented by PayPal
Missed our first webinar on How to Optimise Your Online Strategy for Sales? Watch the On-Demand video and get all the tips and tricks from our panel speakers here.  

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