PayPal's Merchant Gift Certificates offer the flexibility merchants need to easily set up a gift certificate program that is completely customizable to suit ever-changing business needs.

You'll learn techniques like:

  • How to select and edit standard and advanced options for your gift certificate and 'Buy a Gift Certificate' button.
  • How to track gift certificate purchases and redemptions via your Downloadable History Log or your Gift Certificate Activity Report.
  • How to use your gift certificate buttons to maximize traffic and sales on your website.
For more information on techniques, including customization options and gift certificate purchase and redemption flows, review the Gift Certificates Guide.