A world of opportunity is waiting

Your guide to selling internationally. Read on to learn more.

Your guide to selling internationally. Read on to learn more.

How to sell internationally

Whether you’re new to selling overseas or already a pro, it pays to have a plan in place. We’ve outlined five critical areas to consider when planning for international growth.

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Identify target markets for your business

Identify which countries/regions to target and research the unique aspects of each market.
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Consider your payment options

Make sure consumers have confidence in using their preferred method for payments.
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Research local laws, duties, and taxes

Understand local laws, duties, taxes, customs, and free trade agreements.
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Establish support and shipping services

Make sure that your policies on international shipping, delivery, returns, and payment are clear and easy to find.
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Determine demand and selling strategies

Generate demand by building brand awareness and taking advantage of local trends and holidays.

The global sales opportunity

Globalization and internet adoption are creating opportunities for small businesses to reach new customers abroad.


of online adults shopped online in past 12 months.*

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$629 billion

estimated cross-border B2C e-commerce spend by 2022.**


of cross-border shoppers cite "better prices" as their top reason for why they shop internationally.

Insights about international buyers

A PayPal and Ipsos research provides insight to the popular shopping destinations, what and why do customers buy overseas, and how they pay.

Where they buy

Where they buy

The most popular destinations for cross-border shoppers to buy from online

  • China 26%
  • USA 21%
  • UK 14%
  • Germany 10%
  • Japan 5%
What they buy

What they buy

The top cross-border online shopping categories from China are:

  • Clothing, shoes and accessories 44%
  • Computer electronics and computing 26%
  • Toys and hobbies 23%
Why they buy

Why they buy

The top reasons that consumers are buying online from China:

  • Better prices (87%)
  • Access to items not available in my country/region (36%)
  • I can discover new and interesting products (34%)
What stops them from buying

What stops them from buying

The top barriers to cross-border shopping among those consumers who shop cross-border include

  • Delivery shipping costs (35%)
  • Concern that they may not receive the item (33%)
  • Return shipping costs (30%)
  • Having to pay customs duties/fees and/or taxes (29%)
  • Concern the item would not be as described (29%)
How PayPal can help

How PayPal can help

PayPal is widely and frequently used for cross-border online shopping.

Nearly 70% of online cross-border shoppers preferred to use PayPal for their overseas purchases.

A truly global payments platform available in more than 200 markets, allowing customers to get paid in more than 100 currencies.

How the World Buys Online

Global research examines the online shopping habits of over 34,000 consumers in 31 countries/regions and provides merchants key insights to expand global sales.

The cover of a report on chinese e-commerce market showing 3 screenshots from the report.

Ready to start or expand your international sales?