A world of opportunity is waiting
Your guide to selling internationally. Read on to learn more.
Don’t have a PayPal account? Sign up now
Your guide to selling internationally. Read on to learn more.
Don’t have a PayPal account? Sign up now
How to sell internationally
Whether you’re new to selling overseas or already a pro, it pays to have a plan in place. We’ve outlined five critical areas to consider when planning for international growth.
The global sales opportunity
Globalization and internet adoption are creating opportunities for small businesses to reach new customers abroad.
73%
of adults with internet access shopped online in past 12 months.*
$6.7 billion
Total cross-border spend for 2016.*
76%
of cross-border shoppers cited “better price” as their top reason for shopping overeas.*
Insights about international buyers
A PayPal and Ipos research provides insight to the popular shopping destinations, what and why do customers buy overseas, and how they pay.*
Where they buy
The most popular destinations for cross-border shoppers to buy from online
- China 21%
- USA 17%
- UK 13%
- Germany 7%
- Japan 4%
What they buy
The top cross-border online shopping categories are:
- Clothing, shoes and accessories 46%
- Consumer electronics 29%
- Travel and transportation 25%
- Digital entertainment/education 23%
- Toys and hobbies 23%
- Cosmetics/beauty products 20%
Why they buy
The top reasons that consumers are buying cross-border online
- Better prices (76%)
- Access to items not available in my country (65%)
- I can discover new and interesting products (59%)
- Websites in this country have more variety/availability of different products and styles (52%)
- Shipping is more affordable (50%)
What stops them from buying
The top barriers to cross-border shopping among those consumers who shop cross-border include
- Delivery shipping costs (43%)
- Concern that they may not receive the item (35%)
- Return shipping costs (34%)
- Find out about PayPal’s Returns Shipping On Us here
- Having to pay customs duties/fees and/or taxes (33%)
How PayPal can help
PayPal is widely and frequently used for cross-border online shopping.
67% OF CUSTOMERS PREFER PAYPAL:
Nearly 70% of online cross-border shoppers preferred to use PayPal for their overseas purchases.
>200 MILLION ACTIVE CUSTOMERS:
A truly global payments platform available in more than 200 markets, allowing customers to get paid in more than 100 currencies.
How the World Buys Online
Global research provides merchants key insights to expand global sales including: invest in SEO, think mobile and sell into new markets.
