Research is essential for any new venture, so build your knowledge to expand your reach. These tools, tips and insights will help you understand different markets and where best to sell.
69%of those who buy overseas do it online.
11% of cross-border shoppers buy from the UK.
39% said free shipping enticed them to buy from abroad.
Who are your biggest competitors? Do some online comparison shopping to find out which countries they sell to, and whether they offer pricing in local currencies or have country-specific websites. You’ll get an insight into how serious they are about selling in your potential target markets.
Consider whether it’s better to use your existing domestic website (perhaps offering translation and local currency options) or an established online marketplace.
On eBay, for instance, you can test demand for your products and try multiple offerings before deciding whether to invest in redeveloping your existing site.
With PayPal Global Sellers, you can automatically translate, localise and launch your web store in over 60 countries.
“Abandoned shopping carts are coming down which is a direct response to using PayPal Global Sellers, people are going on our website and seeing their own language and their own currency, it's been fantastic.”
Daniel Walton, Managing Director, OLPRO
While we aim to provide the best tips and tools, this information does not constitute financial, business or investment advice of any kind. Where we link to other websites, we can’t be responsible for their content.
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