It’s important to build local visibility and awareness in each of your international target markets. You can create this over time with a mix of search engine optimisation (SEO), selling strategies and knowledge of local trends and holidays.
Get discovered on international search engines
To help global buyers to find your products, take steps to learn more about international SEO for your target markets. Google is the world’s most popular search engine, but there are some notable, locale-specific search engines to consider as well:
- In China and Korea, the most widely used search engine is Baidu (www.baidu.com)
- In Japan, it’s Yahoo (www.yahoo.jp)
- In Russia, it’s Yandex (www.yandex.com)
The language your website uses has a significant impact on your SEO success as well, especially internationally. It’s best to translate your website into the local language for each of your target markets. Doing so will allow you to target the most relevant local words and phrases, improving your search engine visibility. Providing a local website will also help.
Choose a selling option
Fast and easy, to start: Established online marketplaces like eBay can often give you better reach for lower cost. They allow you to test demand for your products before committing a large sum to re-developing your existing site. Some of the advantages eBay offers include:
- Eligible listings are automatically made available to more than 165 million active buyers in 190 countries.
- Powerful marketing tools to help you generate demand for your products.
Also, consider other online marketplaces that may be popular in your target market.
Optimise your current website for international buyers: Optimise your current website for international buyers may help enhance conversion and sales. You can start small by simply highlighting your ability to accept international orders, providing information on which countries you serve and detailing the shipping costs for each.
Once you have more experience selling into a few markets, you can explore displaying your product prices in local currency, and eventually installing a multi-language toggle for your website.
Expand further a website in local language for specific markets: Setting up a local website normally takes significant investment in time and resource. There are though a number of partners who can help shortcut this process. PayPal has partnered with WebInterpret to offer an all in one localisation solution (demand generation, translation, payments, shipping & returns) to enable you to export to up to 56 markets with a simple plug in installation and you can be live in under 2 weeks, with little time investment from you and at no cost. If you are interested in learning more about this solution click here.
Take advantage of local trends and holidays
One way to improve international demand for your products is to identify and take advantage of local customs, trends, holidays and even business practices in your target markets. Understanding country-specific traditions can be critical to selling the right products to the right customers at the right times, and to positioning those products in the right way.
- Traditions and insights by country: country-specific information about customs, trends and holidays