Reimagine checkout.
Make checkout matter.

When 7 in 10 ecommerce carts are abandoned1, and shoppers everywhere are being more careful with their money, you can’t afford for checkout to be an afterthought. It’s time to reimagine your checkout journey.Download GuideConnect With Us

Decreasing abandonment can drive conversion and sales.

Elevate your customers’ checkout experience by removing the frictions that cause them to walk away. We’ve identified the prime reasons for cart abandonment and provided recommendations to remove frictions and frustrations on shipping, returns, security and more.

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Why deepening customer connections can enhance loyalty.

Customers want a sense of connection with the brands they buy from. They want to feel recognised and valued, and they want to buy from brands that reflect their values. From authentic engagement on social to leveraging the latest technology, we have five recommendations for deepening your customer connection and enhancing their loyalty.

From customer acquisition to shipping and returns, it’s time to reimagine checkout and elevate your customers’ experience.

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"Consumers shop with their wallets, but they also shop with their hearts. When purse strings are tightening everywhere, it’s important to focus on making your brand memorable – and build unique connections that help encourage conversion and drive loyalty."


– Dr. Tiffany Raymond, Head of Global Customer Advocacy, PayPal

Decrease cart abandonment.

27% of consumers say they are less likely to make an online purchase if they must create a new user account first.2

Make it easy
for mobile.

Smartphones generate 71% of traffic visits and 61% of orders for online retail websites worldwide.3

Deepen customer connections.

63% of global respondents buy from or advocate for brands based on their beliefs and values.4

Download our Reimagine Checkout ebook and elevate the experience for your customers.

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Realise your business potential.

Learn what PayPal can do for your business as your end-to-end payments partner.
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1 5. Baymard Institute, ‘Cart Abandonment Rate 2022’, 2022. Data an aggregate of cart abandonment rates as reported by 48 global studies.
2 Nielsen, commissioned by PayPal, A Study to understand and measure the impact that PayPal has for US-based LE merchants across different verticals (e.g., health & beauty, travel, fashion) by Nielsen Behavioural Panel of desktop transactions from 15,144 US consumers between July 2020 to September 2020.
3 Statista, Statista Dossier on e-commerce worldwide, 2022.
4 Edelman, Edelman Trust Barometer Global Report, Jan 19, 2023. Edelman surveyed 32,000 respondents from 28 countries.