Better sales conversion begins with your online experience

Feb 24 2021 | PayPal editorial staff

Online sales are growing globally, but busy shoppers expect a seamless experience that makes it easy and safe to buy. Our one-page guide gives you tips on optimising your online customer experience to convert more sales.
Online shopping is growing at 17% per year.1 That’s a huge global opportunity.

But, 70% of online transactions (shopping carts) are abandoned before a sale is completed.2 Why is that?

Often, busy online shoppers get distracted. Sometimes they get frustrated at a poor customer experience.

Our quick-and-easy, one-page guide to payment presentment and site optimisation is designed to help you turn your browsers to buyers. For example, making it easy to checkout from a product page or giving shoppers the information they need to make a buying decision.

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1 PayPal (2020), PayPal Borderless Commerce Report, https://www.paypal-borderlesscommerce.com/
2 Baymard Institute (2020), Online shopping cart abandonment rate worldwide from 2006 to 2019 [Graph]. Retrieved December 2020 from https://www.statista.com/statistics/477804/online-shopping-cartabandonment-rate-worldwide/, https://baymard.com/lists/cart-abandonment-rate 

Frequently asked questions.

Having a secure, unique password for each of your online accounts is critically important. If a scammer gets just one password, they can begin to access your other accounts. That’s why it’s important to have a strong, unique password for your PayPal login.

A strong password should have the following characteristics:

•    More than 8 characters long.
•    Use lower case, upper case, a number, and a special character [like ~!@#$%^&*()_+=?><.,/].
•    Not a word or date associated with you (like a pet’s name, family names, or birth dates).
•    A combination of words with unusual capitalization, numbers, and special characters interspersed. Misspelled words are stronger because they are not in the dictionary used by attackers.
•    Something you can remember.

How often should I change my password?


We recommend you change your password and security questions from time to time. There are a few cases where it's a good precaution, for example:

•    You notice something suspicious on your PayPal account.
•    You suspect that someone you don’t trust has your password.
•    You notice something suspicious in your email account or other online accounts.
•    You have recently removed malware from your system.
•    PayPal asks you to change your password.

If one of these occurs, change your Password, PIN, and security questions immediately. You can change these under personal settings.

If you receive an email asking you to change your password, it could be a case of phishing. Instead of clicking on a suspect link in an email, just log into your PayPal account by manually typing the URL. Click the Settings tab, and then Personal Info. You will find the password, security questions, and PIN (if you've set one up) on this page.
The PayPal Developer Portal offers support for developers who have questions about technical topics, such as APIs or integration. Below is a list of common topics searched for by developers. You can also browse and search on the Developer Portal for additional topics.

Account Authentication
Information about validating your visitor's PayPal account.

Encrypted Website Payments
To make online payments more secure, you can make Encrypted Website Payment buttons that rely on standard public key encryption for protection.

Identity API
PayPal offers a secure commerce Identity API that lets your customers sign in to your web site using their PayPal credentials.

Instant Payment Notification
Instant Payment Notification is a message service that automatically notifies merchants of events related to PayPal transactions.

Invoicing
Merchants, developers, and business solution providers use Invoicing APIs to automate the creation, delivery, tracking, and reconciliation of invoices with an integrated payments solution.

Mobile SDK
Accept PayPal, credit cards and other payments methods through mobile apps.

Name-Value Pair (NVP) API
Information and support on name value pairs and NVP SDKs.

PayPal Checkout
PayPal Checkout gives your buyers a simplified and secure checkout experience that keeps them local to your website or mobile app throughout the payment process.

Payflow Gateway
Payflow Pro is a high performance TCP/IP-based client-server architecture solution. It includes a secure payment gateway that gives merchants total control over the payment process.

PayPal Sandbox Support
Information and support for users testing in the PayPal Sandbox environment.

PayPal Shopping Cart
The PayPal Shopping Cart system allows buyers to select multiple items on your website and pay for them with a single payment.

Permissions Service API
PayPal's permissions service enables you to request and obtain authorization to make API calls and take action on behalf of your customers.

SOAP
The PayPal SOAP API is based on open standards known collectively as web services, which include the Simple Object Access Protocol (SOAP), Web Services Definition Language (WSDL), and the XML Schema Definition language (XSD).

Testing Your Apps in Sandbox
A guide for developers testing their apps in the PayPal Sandbox environment.

Virtual Terminal
Information about PayPal's Virtual Terminal - a web-based application that processes credit and debit cards, replacing swipe machines.

Website Payments Pro
PayPal's Website Payments Pro is an API-based solution that enables merchants and developers to accept credit cards, debit cards, and PayPal payments directly on their website.

PayPal Payments Standard
You can accept credit cards online easily and offers a streamlined checkout experience to customers using mobile devices.
The majority of Unauthorized Account Access cases are a result of inadvertently providing account information, such as bank or credit card account numbers, on fake PayPal websites or in response to fake PayPal emails.

PayPal will always address you by your first and last name whether it’s a contact by phone or email. If an email or phone call claims there are issues with your account, log in to your PayPal account and check the Resolution Center. Any account issues will be listed there.

Stay safe. Don't respond to emails or phone calls asking for any of the following:
  • Your password and email address combination
  • Credit card numbers
  • Bank account numbers
  • Social Security numbers
  • Driver's license number
  • First and Last Names

Always log in to the PayPal site
  • PayPal will only ask for information after you’ve securely logged in.
  • For your security, PayPal will never ask you to re-enter your full bank account, credit, or debit card number without providing you at least the last two digits of the number. These digits let you know that we already know the full number and are asking you for the rest of it. Beware of any website or email asking for these numbers for "verification" that doesn’t provide the last two digits.
Web pages
  • When using the PayPal service, always make sure the PayPal URL address listed at the top of the browser begins with "https." The "s" ensures that the website is secure. Even if the URL contains the word "PayPal," it may not be a PayPal webpage.
  • Look for the "lock" symbol that appears in front of or behind the URL. This symbol indicates that you are on a secure site.
Don’t download attachments, software updates, or any application to your computer via a link you received in an email. PayPal won’t ask you to download anything for your account to work.

Password
  • Use a unique password for your PayPal account and change it every 30-60 days.
  • The password should be one that isn’t used on any other site, service, or login.
If you think you’ve received a fraudulent email, please forward it to spoof@paypal.com and then delete the email from your mailbox. Never click any links or attachments in a suspicious email.

To learn more about online safety, click Security near the bottom of any PayPal webpage.
For full details about the fees for receiving different currencies, please log in to your account and click Fees at the bottom of the page. Fees will be charged in the currency of the payment.

To learn about cross-border transaction fees, click the "Additional fees for cross border payments and currency conversion" link toward the bottom of the page.
The contents of this site are provided for informational purposes only. The information in this article does not constitute legal, financial, IT, business or investment advice of any kind and is not a substitute for any professional advice. You should always obtain independent, professional accounting, financial, IT and legal advice before making any business decision.