Thriving in
decentralised e-commerce
The new European research PayPal e-Commerce Index reveals the evolution of digital shopping. Discover how to engage customers in decentralised e-commerce.
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New ways of shopping create
new opportunities for sellers
To understand how e-commerce is changing, we spoke with 15,000 consumers and 4,600 merchants across 11 European countries and Israel.
It will come as no surprise that 97% of consumers in Europe and Israel shop online1. But what and how they buy reveals a lot about the rapid evolution of digital commerce. From ethics-based shopping to the influence of social media, PayPal e-Commerce Index shows how digital commerce is changing and what merchants can do to keep pace with consumer trends.
Make the most of new
trends in digital commerce
The Metaverse, Cryptocurrency, NFTs, and other innovations changing the way consumers interact online.
From work to education, leisure, and shopping, 50% of shoppers in Europe and Israel have either spent time or have considered spending time in a virtual environment for that purpose.1 Learn how sellers can meet consumers where they are and where they will be.
DEEP DIVE INTO INDIVIDUAL MARKETS
See how buyers and sellers in individual markets are interacting on digital channels.
In Greece (50%), Poland (45%) and Israel (40%) consumers make purchases and payments using mobiles,1 while others choose fixed devices such as desktop and laptop computers. Download the Country Summary for each market to take a deep dive into local e-commerce trends.
Read the PayPal e-Commerce Index now
Discover:
Drivers and barriers to shopping online Shopping frequency and spend Impact of social commerce Latest technology trends (Crypto, NFTs and the Metaverse) Payment preferences
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1 PayPal e-Commerce Index, ACA Research commissioned by PayPal Pte Ltd, 15 June – 18 September 2022, covering 12 markets (United Kingdom, Germany, France, Italy, Spain, Sweden, Belgium, The Netherlands, Republic of Ireland, Israel, Greece, Poland); with n=15,221 consumers and n=4,604 businesses.
2 Deep Dive: Poland, PayPal e-Commerce Index, ACA Research commissioned by PayPal Pte Ltd, 15 June – 18 September 2022
3 Deep Dive: Israel, PayPal e-Commerce Index, ACA Research commissioned by PayPal Pte Ltd, 15 June – 18 September 2022
4 Deep Dive: Greece, PayPal e-Commerce Index, ACA Research commissioned by PayPal Pte Ltd, 15 June – 18 September 2022