The new European research PayPal e-Commerce Index reveals the evolution of digital shopping. Discover how to engage customers in decentralised e-commerce.
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To understand how e-commerce is changing, we spoke with 15,000 consumers and 4,600 merchants across 11 European countries and Israel.
It will come as no surprise that 97% of consumers in Europe and Israel shop online1. But what and how they buy reveals a lot about the rapid evolution of digital commerce. From ethics-based shopping to the influence of social media, PayPal e-Commerce Index shows how digital commerce is changing and what merchants can do to keep pace with consumer trends.
The Metaverse, Cryptocurrency, NFTs, and other innovations changing the way consumers interact online.
From work to education, leisure, and shopping, 50% of shoppers in Europe and Israel have either spent time or have considered spending time in a virtual environment for that purpose.1 Learn how sellers can meet consumers where they are and where they will be.
See how buyers and sellers in individual markets are interacting on digital channels.
In Greece (50%), Poland (45%) and Israel (40%) consumers make purchases and payments using mobiles,1 while others choose fixed devices such as desktop and laptop computers. Download the Country Summary for each market to take a deep dive into local e-commerce trends.
Drivers and barriers to shopping online Shopping frequency and spend Impact of social commerce Latest technology trends (Crypto, NFTs and the Metaverse) Payment preferences
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