7 things you can do to help grow your global sales.
Global consumer insights for selling internationally.
How can you identify and connect with more consumers who are willing to make purchases internationally?
- Focus on developing countries. E-commerce growth is making headway in developing countries. In countries like India, Argentina and the Philippines, consumers surveyed report significant increases in their online spending year-over-year – with 42 percent, 40 percent and 26 percent annual e-commerce growth rates in each country respectively.
- Optimize your website experience. International online shopping continues to increase at a rapid pace. Across the 31 countries surveyed, about 50 percent of consumers surveyed say they shop online internationally – led by 70 percent of Middle Eastern consumers and 62 percent of African consumers. In countries like Ireland, Austria and Israel, around 80 percent of shoppers polled say they make online purchases with international merchants annually. Clothing and footwear (68 percent), consumer electronics (53 percent) and toys (53 percent) are the most popular products purchased internationally.
- Don’t forget to optimize your mobile and tablet shopping experience too. Online purchasing is growing and approaching nearly half of all purchase volume in some of the world’s most populated countries. According to the survey, in China, 53 percent of purchases are made on a mobile or tablet, 48 percent in India and 45 percent in the U.S. With the exception of Eastern Europe, purchases on mobile and tablet devices make up 30 percent or more of total payment volume across the world.
- Offer competitive pricing. Businesses who compete on price or offer discounts to shoppers will have a better chance at winning globally. And keep in mind it’s not just about product cost; consumers look at pricing holistically. 25 percent say high delivery shipping costs would prevent them from making purchases from websites in another country, and 24 percent express similar concerns with paying customs duties, fees or taxes associated with the purchase. Merchants who transparently list all fees associated with a purchase up-front have a better chance of converting their international shoppers into buyers.
- Add unique products to your product mix. The second most cited reason consumers shop internationally is for the novelty of accessing items that are not available in their own country (49 percent) or to discover new and interesting products (34 percent). Over half of global consumers who shop from merchants in Norway, Mexico, Ireland and Canada do so for access to items not available in their country, and four-out-of-10 who shop from merchants in the Czech Republic, Israel and Brazil do so for new and interesting products. Merchants who offer unique products and have a clear SEO strategy in place to make products easy to search for will get ahead in these markets.
- Make local currency options available. 75 percent of global shoppers would prefer having an option to pay for their purchase in their local currency and 60 percent check conversion rates before making a purchase. Integrate with a global payments processing platform like PayPal so you can receive money in more than 100 currencies while letting your customers pay the way they want.
- Give consumers security and peace of mind. Making an international purchase (especially for the first time) can make consumers feel cautious, but you can help alleviate some of that concern. 44 percent in our survey said ‘a secure way to pay’ was a top consideration. Consumers want to make sure their order will get to them, and if in case anything is wrong with the order, that they can return it. PayPal offers both Purchase Protection for consumers and Seller Protection for merchants – that help secure eligible transactions for both parties.
PayPal Cross-Border Trade Consumer Research (July 2018)
PayPal in partnership with Ipsos, conducted a global 31 market survey with approximately 34,000 consumers to examine how people shop online and across borders. Click here to see the Hong Kong Report
1On behalf of PayPal, Ipsos interviewed a representative quota sample1 of c.1000-2000 (34,052 in total) adults (aged 18 or over) who use an internet enabled device in each of 31 countries (USA, Canada, UK, Ireland, France, Germany, Italy, Spain, Netherlands, Sweden, Belgium, Norway, Austria, Russia, Hungary, Poland, Czech Republic, Greece, Israel, UAE, Brazil, Mexico, Argentina, South Africa, India, China, Japan, Singapore, Hong Kong, Australia, Philippines). Interviews were conducted online between 13th March and 1st May 2018.
Data was weighted in all countries to adjust for panel bias based on external trend data on incidence of online shoppers in each country.
Frequently asked questions.
> PayPal account holders are responsible for ensuring that their transactions comply with the laws and regulations in their jurisdiction. PayPal prohibits any transaction we determine or suspect may be illegal. The following are examples of items from highly regulated industries that are subject to the requirements of the Acceptable Use Policy.
>Animal and Wildlife Products – The sale and delivery of live animals and certain endangered or protected animal parts are regulated by governmental agencies worldwide. Transactions for these items must comply with all applicable laws.
>Embargoed Goods – Various governmental agencies have sanctions that substantially regulate or ban all trade with particular countries, businesses, organisations or individuals. PayPal requires all merchants to comply with sanctions enforced by the Office of Foreign Assets Control of the US Department of the Treasury. PayPal prohibits transactions that violate any of these requirements.
>Event Tickets – The resale of entertainment event tickets (including sporting events, concerts and plays) must comply with all laws and regulations in the applicable jurisdiction.
>Professional Sports Clubs and Football Tickets in the United Kingdom – The resale of tickets for football matches is highly regulated in England and Wales, and criminal law often prohibits the resale of such tickets. PayPal prohibits transactions for football tickets to professional matches that meet any of the following criteria:
-  > >Take place in England and Wales.  >
-  > >Take place outside England or Wales, where English or Welsh teams (including both National and Club Teams) are eligible to play.  >
-  > >Take place anywhere in the world as part of a competition or tournament organised by FIFA or UEFA in which an English or Welsh national or club team has participated or is eligible to participate.
>PayPal may allow authorised dealers to accept payments to these matches after prior approval from PayPal.
>Professional sports clubs must receive prior approval from PayPal to sell tickets.
>Police-Related Items – The sale of law enforcement badges or law enforcement equipment is restricted by domestic and international law enforcement agencies. PayPal prohibits sales that violate these laws.
>Related Industries – PayPal performs due diligence on merchants in various industries and may request documentation from any merchant operating in an industry that requires licensure or proper registration with a governmental body.
Below is a list of common topics searched for by developers:
Information about validating your visitor's PayPal account.
Encrypted Website Payments
To make online payments more secure, you can make Encrypted Website Payment buttons that rely on standard public key encryption for protection.
PayPal offers a secure commerce Identity API that lets your customers sign in to your web site using their PayPal credentials.
Instant Payment Notification
Instant Payment Notification is a message service that automatically notifies merchants of events related to PayPal transactions.
Merchants, developers, and business solution providers use Invoicing APIs to automate the creation, delivery, tracking, and reconciliation of invoices with an integrated payments solution.
Accept PayPal, credit cards and other payments methods through mobile apps.
Name-Value Pair (NVP) API
Information and support on name value pairs and NVP SDKs.
PayPal Checkout gives your buyers a simplified and secure checkout experience that keeps them local to your website or mobile app throughout the payment process.
PayPal Sandbox Support
Information and support for users testing in the PayPal Sandbox environment.
PayPal Shopping Cart
The PayPal Shopping Cart system allows buyers to select multiple items on your website and pay for them with a single payment.
Permissions Service API
PayPal's permissions service enables you to request and obtain authorization to make API calls and take action on behalf of your customers.
The PayPal SOAP API is based on open standards known collectively as web services, which include the Simple Object Access Protocol (SOAP), Web Services Definition Language (WSDL), and the XML Schema Definition language (XSD).
Testing Your Apps in Sandbox
A guide for developers testing their apps in the PayPal Sandbox environment.
Information about PayPal's Virtual Terminal - a web-based application that processes credit and debit cards, replacing swipe machines.
Website Payments Pro
PayPal's Website Payments Pro is an API-based solution that enables merchants and developers to accept credit cards, debit cards, and PayPal payments directly on their website.
You can accept credit cards online easily and offers a streamlined checkout experience to customers using mobile devices.
Here's how to find your merchant account ID:
- Go to Account Settings.  >
- Click Business information under "Business Profile" on the left of the page.  >
- Find your merchant account ID in the "PayPal Merchant ID" section.
- Copy your ID and paste it in to your PayPal button code.  >
- Open your payment button in the saved button list, and select your merchant account ID in the editing page.
We'll email you if a payment you received is on hold. You can also check the payment status anytime on your Activity page.
Here are some common reasons why a payment may be temporarily unavailable:
- You’re a new seller with PayPal, or you’re an established seller but have opened a new account. It takes time to build up enough history of successful transactions.  >
- You haven’t sold in a while. Previously inactive accounts may be subject to payment holds while rebuilding a positive selling history.  >
- You receive a large number of reversals, disputes, or chargebacks. We suggest that you communicate with your customers often and work with them to resolve any concerns. If your customer filed a dispute or chargeback because someone illegally used their PayPal account to make the transaction, please hold off on shipping any items.  >
- Your selling pattern has changed. For example, the sales volume increases abnormally, or there’s a change in your average selling price, business platform, or type of item being sold.  >
- The transaction involves higher-risk items, including tickets, gift cards, consumer electronics, computers, and travel packages.
If there aren’t any issues with your transaction or account, the payment will typically be available to you within 21 days after receipt (the money may not be released until later in the day). You may also get your payment sooner if you fulfil the order faster and update the order status in the transaction details. If a dispute or claim has been filed on the payment, the money will be held until the case is resolved.
Note: Payment holds on eBay sales are different from regular PayPal payment holds. You can learn more about eBay payment holds and contact eBay for assistance.
For more details regarding different types of payment hold, please view our User Agreement.