After a tough year, many global shoppers still plan to holiday shop

Oct 27 2020 | PayPal Editorial Staff

The three biggest shopping events of the year are just around the corner – Singles Day, Black Friday, and Christmas – and indicators suggest global sales will remain strong. Are you ready?
After a year of uncertainty, many businesses are looking ahead to Q4 with a mix of anticipation and trepidation. Fortunately, the gift-giving urge remains strong, and smart sellers may gain an edge by spreading their wings into new markets.

* Embrace Singles Day on November 11 — Ensure the world’s biggest shopping event is marked on your sales calendar. Sales topped $38B USD in 2019, with 5 out of 6 purchases made cross-border.

* Get ready for Black Friday on November 27 — America’s post-Thanksgiving retail event of the year is now celebrated around the world. Also, worth noting: 50% of Americans are more likely to shop cross-border during this time.

* Remember Christmas on December 25 — Sales bumps can now be seen even in countries that don’t traditionally celebrate this holiday, such as Japan and India, where 48% of consumers shop cross-border more frequently for Christmas.2

A smart cross-border can help you take advantage of global seasonal shopping trends this year. Even after this holiday season ends, a cross-border strategy can put you in a stronger position to respond to challenges like those we’ve faced in this year. Consider the potential benefits:
  • More holiday sales. Take advantage of seasonal shopping patterns around the globe.
  • Diversified risk. More sales in another region can offset a challenging market at home.
  • A bigger customer base. Let new audiences fall in love with your products and services.

Download our free report to learn more
At PayPal, we’ve seen the way cross-border sales can transform a small online business into a vibrant international business. So we’ve put together a free special report to help you understand the opportunity in 12 key markets around the globe: the 2020 PayPal Borderless Commerce Report.

Inside, you’ll discover the seasonal shopping patterns and cultural nuances that can help you connect with buyers in new markets effectively. Develop a cross-border strategy that works for you this shopping season, and start 2021 with all the benefits of a borderless business.
 

Download your report today.

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2. PayPal commissioned Ipsos MORI PayPal Insights 2018. n=34,000, 31 markets. Online survey of adults (aged 18+) between March — May 2018.

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