A Strategic Plan for Optimal Performance

Aug 19 2021 | PayPal editorial staff

BetterMe was founded in 2016 and is currently the fastest growing company within the USD 170B Health & Fitness market. They are now determined to push beyond being the #1 app publisher in Health & Fitness by expanding their Super App even further.
As a mobile based platform, BetterMe had processed its total online volume solely through iOS and Android app stores, up until several months ago. However, their customers wanted to be able to work out across multiple devices. BetterMe strategically moved beyond mobile to create a cross platform experience for their customers with a desktop version of their app. As a highly data driven company, BetterMe analyzed the most effective path to transition from app to desktop. They knew they needed the right payments partner for this shift to multi-platform.

With robust capabilities on both mobile and desktop, PayPal was the perfect payment solution to create a secure, seamless experience across devices. PayPal Checkout introduced a frictionless payment flow via web and offered BetterMe customers a safe and secure way to pay. “We were able to attract and onboard completely new audiences because, thanks to PayPal, our clients receive increased security on their purchases. PayPal is a quintessential element of trust for many users,” said Victoria Repa, CEO & co-founder of BetterMe. With PayPal’s Billing Agreements, BetterMe’s monthly subscriptions were able to easily renew via the creation of a token that is stored in the customer's payment profile.

In just 90 days after launching PayPal, BetterMe saw impressive results, experiencing a doubling in conversion rates. “Thanks to PayPal, we are well positioned to explore new growth opportunities on the web,” added Repa. The integration of PayPal checkout and launch of BetterMe’s web application increased the number of new paying users 1.5x across all platforms. The expansion of BetterMe’s platform to larger screen devices has also created opportunities for additional features, functionality, and content. PayPal has helped BetterMe scale by providing the payments expertise and support needed for exponential growth.

"With the addition of PayPal, we increased the overall approval rate by 6.4%. However, the biggest benefit was that we were able to attract a very significant number of new clients. The clients were reluctant to onboard while being presented with a credit card as a single checkout option. So, the addition of PayPal resulted in our product conversion rate almost doubling."

Ruslan Kovalenko, Head of Business Development, BetterMe

"PayPal is core to our success over the next 5 years. We are so grateful for our partnership & look forward to continuously collaborating to help us understand our customers more closely and ultimately provide them with better services."

Victoria Repa
CEO & co-founder of BetterMe betterme.world

Frequently asked questions.

No. When you pay with PayPal using your card, you won't be charged a cash advance fee for paying these purchase categories: Services, Goods and eBay Items. For these types of transactions, PayPal charges your card only for the transaction amount.

Note: If you make a cash advance purchase with a credit or debit card, the card issuer may charge a cash advance fee. PayPal has no control over third-party fees. For more details about cash advancing, please refer to our User Agreement.

PayPal.Me is a faster, easier way to get paid through PayPal. Just share your unique PayPal.Me link with your friends or customers. They can simply tap on your link, type in the amount and confirm to pay. They don’t even have to know your email address or install the PayPal app!

When your customers pay you through PayPal.Me for your products or services, their eligible transactions can enjoy the same benefit of PayPal Buyer Protection.

How do I create my own PayPal.Me link?
Create your link here for free using your name or your business name (for example: paypal.me/johnsmith). If you don't have a PayPal account yet, signup is fast and free.

How do I share my PayPal.Me link?
You can type your PayPal.Me link in your preferred social media site/app, or send it through email or text message. To find your link, simply go to PayPal.Me page and click My PayPal.Me to log in.

Can I use PayPal.Me on my mobile device?
Of course. You can access your PayPal.Me link on mobile phones, desktop computers, and tablets.

Need more information?
How do I set up my PayPal.Me link?
How do I get paid with PayPal.Me?
How do I make a payment using PayPal.Me?
How do I manage my PayPal.Me link?
How secure is PayPal.Me?
You can manage your information by going to your PayPal.Me link and clicking My PayPal.Me., or go to your account settings and click the PayPal.Me profile.

I forgot my PayPal.Me link, what should I do?
No problem! Log into PayPal.Me and you’ll see your link. Also, your PayPal.Me link is included in the welcome email we sent when you first signed up.

How can I cancel, delete or change my PayPal.Me link?
Once you’ve created your PayPal.Me link, you won’t be able to delete it. If you want to hide your PayPal.Me link from the world, log into PayPal.Me, tap or click Turn Off My Link. This will prevent people from sending you money. Your PayPal.Me link will still be linked to your PayPal account and won’t be available for others to grab.

If you need to delete your PayPal.Me link, you should contact our Customer Support by clicking Contact at the bottom of any PayPal page.
What photo will show up on my link? Can I change it?
If you already have a Profile photo saved to your PayPal account, that’s what will show up. If you don’t have a PayPal.com photo or if you want to replace it, you can do that through your PayPal.Me link.

When using the PayPal app, I don't want to be listed in the PayPal search directory. How can I opt out?
You can opt out of the search directory at any time by visiting your PayPal.me settings.

Check out the list of countries where you can get your own PayPal.Me link.
Setting up your link is easy. Just visit PayPal.Me to select your PayPal.Me Link and create your account. If you’re not a PayPal user, you’ll be required to create one when signing in. 
What can I do if the PayPal.Me link I want is taken?
PayPal.Me links can’t be reserved and are available on a first-come, first-served basis. If your preferred link is taken, please try some alternatives or pick one of our suggestions.
How many links can I have for PayPal.Me?
You may have only one active PayPal.Me link per PayPal account. Once you've created your PayPal.Me link, you won’t be able to change it. 
Are there any restrictions on what I can name my link?
Yes. Here are the guidelines for selecting a PayPal.Me link:
  • It can only contain alphanumeric characters (letters A-Z, numbers 0-9) and can’t contain symbols, dashes, or spaces.
  • It's limited to maximum 20 characters.
  • It’s not case sensitive, but casing is recommended to improve its readability.
  • Profane, offensive, defamatory or reserved trademarks are forbidden even if the link is available. Violating this principle may cause the suspension of your account.
How long can I keep my PayPal.Me link?
Once you've created your link, it’s permanent and will never expire. You can choose to turn it off and on as often as you like.
The contents of this site are provided for informational purposes only. The information in this article does not constitute legal, financial, IT, business or investment advice of any kind and is not a substitute for any professional advice. You should always obtain independent, professional accounting, financial, IT and legal advice before making any business decision.