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Sebastian Maletzke started making pizzas for his friends in his parents’ old wood-burning oven. Now, over a decade later, he’s giving cooking advice to a global audience of YouTube subscribers and providing delicious pizza ingredients via his online shop, Waldi’s Pizza.
As a subscription-based business, ensuring the continuity of the customer experience across all its brands is critical. Maintaining a customer’s desire to improve their health is key to their purchasing decision, so ease of checkout is paramount.
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