Business Analytics

Whether you’re selling on a website or a marketplace, we’ll help you track important business performance metrics and...

A guy pointing at the laptop screen and looking at the essential business engagement metrics.

Small BusinessOperations

Measuring online success: KPIs and metrics to consider

Your online store's analytics dashboard is a goldmine of insights and opportunities — if you know what to look for. While conversion rates and website traffic offer a useful snapshot of customer engagement and reach, they’re just the tip of the iceberg when it comes to metrics for measuring online success.

AuthorPayPal Editorial Staff

Laptop screen showing digital engagement metrics

Small BusinessOperations

Measuring online engagement: An introduction to customer engagement metrics

If increasing revenue is one of your primary business goals, turning your focus toward customer engagement could be a winning strategy. After all, engaged customers — those who browse, share, and immerse themselves in your content — are more likely to become loyal brand advocates over time.

AuthorPayPal Editorial Staff

Small BusinessOperations

Understanding variable costs for businesses

AuthorPayPal Editorial Staff

Feb 21, 2024Article

Small BusinessOperations

Understanding fixed costs in a business

AuthorPayPal Editorial Staff

Feb 11, 2024Article

Small BusinessOperations

How to master sales forecasting

AuthorPayPal Editorial Staff

Dec 28, 2023Article

Small BusinessOperations

What are important KPIs to track sales performance?

AuthorPayPal Editorial Staff

Nov 13, 2023Article

Small BusinessOperations

What is cost of goods sold (COGS) and how to calculate it

AuthorPayPal Editorial Staff

May 22, 2023Article

Small BusinessOperations

What is a break-even analysis & how to calculate it?

AuthorPayPal Editorial Staff

Mar 16, 2023Article

Small BusinessOperations

How to track expenses for small businesses

AuthorPayPal Editorial Staff

Feb 15, 2023Article

Small BusinessOperations

How to evaluate business analytics data and seasonal performance

AuthorPayPal Editorial Staff

Aug 24, 2022Article

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