Together with PayPal Giving Fund (PPGF), PayPal is committed to inspiring and enabling more charitable giving. One of the ways we do that is by helping our merchant partners create secure and easy ways for people to support charities when shopping on some of their favorite sites.
In 2015, PayPal Giving Fund entered into a partnership with Humble Bundle, a unique digital storefront that connects games and content purchases with charitable giving using an innovative pay-what-you-want pricing model. Given our shared ethos that putting control and choice into consumers’ hands provides a better customer experience and fosters philanthropy, the partnership made perfect sense.
It turned out to be a remarkable match. With PPGF’s power to let customers benefit a charity of their choice when checking out, Humble Bundle hit a momentous milestone in the fall of 2017, when it topped $100 million in donations.
A Humble Bundle is a collection of around 8 games that’s available for a limited time of about two weeks. When customers buy a bundle, they can choose how much of the purchase price goes to the game developers, to Humble Bundle, and to the customer’s charity of choice. The buyer has complete control and can give up to 100 percent of the purchase price to charity.
In 2010, the first Humble Bundle sale raised over $200,000 in charitable giving. Back then, customers could choose from only a handful of charities. But since the integration with PayPal Giving Fund, Humble Bundle customers can pick from more than 45,000 charitable organizations.
Providing a way for Humble Bundle customers to support their favorite organizations each time they shop has accelerated the impact of the program. Since introducing PayPal Giving Fund’s directory of enrolled charities along with Humble Bundle in 2015, the Humble Store has seen the largest sales numbers in its history. Donations from these sales were distributed to support more than 15,000 different charities each year, representing a wide range of causes that customers care about.
Notable organizations that have benefited from Humble Bundle’s innovative model include Action Against Hunger, which provides food, water and humanitarian support to regions like South Sudan; Special Effect, which uses video games to improve the lives of people with disabilities; and the American Cancer Society, which funds cancer research, treatment and care.
Humble Bundle’s recent $100 million-donation milestone is testament to the ever-increasing customer enthusiasm for the wide-ranging choice of charities available through our partnership. “After the first Humble Indie Bundle, we were overwhelmed by everyone’s generosity,” said John Graham, COO and co-founder at Humble Bundle. “This milestone is more than 500 times bigger than that. We’re forever grateful to the Humble community and this huge positive impact they have made on the world.”