PayPal Credit Marketing Guidelines.

Learn the most effective ways to promote PayPal Credit1 and turn more shoppers into buyers.


Help convert browsers into buyers.

Use these best practices to let your customers know that PayPal Credit1 is available.

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Show your shoppers.

Let your customers know PayPal Credit is available earlier in their buying journey.

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Make an impact.

Learn best practices for layout and positioning on your digital properties.

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Achieve results.

Helping shoppers get what they want can also help you increase sales.

Together we can help you help your customers.

of PayPal Credit users decided to use it because they saw PayPal Credit messaging while shopping.2

of PayPal Credit users say they wouldn't have made their most recent purchase if PayPal Credit wasn't offered.2

of shoppers used PayPal Credit because promotional messaging gave them incentive.2

of PayPal Credit users say they are more likely to shop at a retailer again if they offer PayPal Credit.2

Your guide to promoting PayPal Credit.

On-site Messaging.

Learn best practices for creating an optimal consumer experience by letting shoppers know that PayPal Credit is available earlier in their journey.

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Email Marketing.

Learn how to use marketing emails to promote PayPal Credit to your shoppers and help drive higher sales.

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1 PayPal Credit is subject to consumer credit approval.
2 Online study commissioned by PayPal and conducted by Logica Research in November 2018 involving 2,000 U.S. consumers, half were PayPal Credit users and half were non-PayPal Credit users.