Give at Checkout enables PayPal users to purchase with purpose.
Charities gain a new channel for fundraising and donors can easily give $1 to their favorite charities during checkout.
Nearly 7 in 10 American adults 55 or younger admit to shopping more often since the start of the pandemic,1 providing a unique opportunity for charities to present their missions and benefit from donations during the checkout experience.To help charities reach consumers while shopping online, PayPal created the Give at Checkout experience. Through Give at Checkout, consumers have the chance to give a microdonation of just $1 when they check out with PayPal. In less than a year since the Give at Checkout launch, PayPal has converted more than 1 million users into first-time donors.2
The $1 microdonation is an easy way for consumers to give what they can when they are able. Over time these small amounts can grow exponentially, offering charities a way to diversify fundraising efforts. PayPal has provided an opportunity for customers to help support many charities, including St. Jude Children’s Research Hospital®, an organization that has tested the Give at Checkout feature.
How charities use “set favorite charity” to build momentum for Give at Checkout.
Give at Checkout is a new feature that can help charities grow their donor bases and raise more funds. Charities enroll in PayPal Giving Fund and are automatically listed in the PayPal app and on PayPal’s fundraising site, making it easier for consumers to find charities and donate. Charities enrolled in PayPal Giving Fund are also able to take advantage of Give at Checkout.
Through their outreach efforts, PayPal Giving Fund charities can encourage their donors to set a charity as their favorite in their account with PayPal. With “set favorite charity,” when donors check out with PayPal, they’ll see their favorite charity listed and have the option to donate $1 to support that charity. Charities do not pay fees for Give at Checkout donations, which means that every cent collected can support their missions. Donors who set a favorite charity are 4 times more likely to make a donation in Give at Checkout.3
How St. Jude raised $650,000 with a few clicks.
St. Jude was already enrolled in PayPal Giving Fund, which helps generous donors support their favorite charities online. To date, PayPal customers have supported St. Jude with generous donations totaling more than $650,000 through the Give at Checkout program.
St. Jude founder Danny Thomas once said that he would rather have a million people donate a dollar than have one person give a million dollars. Give at Checkout provides a way for more people to help more often, which continues Thomas’s tradition in a new and innovative way. PayPal included St. Jude early on in the rollout of the Give at Checkout program; the partnership has proven to be a value to consumers, generous donors, and the families the organization supports.
“Generous donors are always looking for innovative ways to support St. Jude Children’s Research Hospital and so many other worthy organizations,” said Richard C. Shadyac Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “We always appreciate new opportunities that give our supporters a simple way to continue supporting our kids and families during the most difficult time of their lives.”
About St. Jude.
Families treated at St. Jude for pediatric cancer and other life-threatening diseases never receive a bill from St. Jude for treatment, travel, housing, or food – because all a family should worry about is helping their child live. But lifesaving treatment isn’t limited to just the families that can travel to Memphis. St. Jude relies on the support of partners like PayPal and PayPal Giving Fund to continue fueling the hospital’s mission: Finding cures. Saving children.®
Learn more about “set favorite charity” and tips on how to promote Give at Checkout to your donor base here.
2,3 PayPal internal data, July 2019 - June 2020.