Teaming up for success: SI Tickets and Venmo

As Sports Illustrated expanded into the ticketing space through SI Tickets, Venmo helped extend their demographic reach and now represents more than half of SI Tickets sales.

SI Tickets launched in 2021 as a new player in the online ticketing industry backed by the iconic Sports Illustrated brand. Having established itself as a disruptor in the space through its unique fee structure, SI Tickets built upon that momentum by adding Venmo as a payment method. Venmo has helped extend their market reach and now represents more than half of SI Tickets sales. David Lane, CEO of SI Tickets, shared why the Venmo payment method is such an important differentiator.