Gen Z shopping trends uncovered

Nov 02 2021 | PayPal Editor

Gen Z is currently the generation most interested in shopping, but they’re careful about how they spend their money, according to an exclusive survey of 1,300 Vogue and GQ readers in the U.S.
This cohort is engaged with their brands, while searching for newness and eager to discover new trends that keep them fashion-forward.1 

Download this article to learn about how Gen Z seeks out in-store experiences, relevance, and newness while shopping, which is shaping their spending habits.*

This article originally appeared in Vogue Business in August of 2021. 

1. An online study commissioned by PayPal and conducted by Vogue Business in April 2021, involving 1,350 Vogue and GQ readers in the  U.S.

*This PDF references Pay in 4: Pay in 4 is available to consumers upon approval for purchases of $30 - $1500. Pay in 4 is not currently available to residents of Missouri, Nevada, New Mexico, North Dakota, Rhode Island, South Dakota, Wisconsin, or any U.S. Territories. Loans to California residents are made or arranged pursuant to a California Finance Lenders Law License. PayPal, Inc. is a Georgia Installment Lender Licensee, NMLS #910457. When applying, a soft credit check may be needed, but will not affect your credit score. You must be of legal age in your U.S. state of residence to use Pay in 4. Offer availability also depends on the merchant and also may not be available for certain recurring, subscription services. Offers are not pre-approved offers or firm offers of credit.

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