The Power of Pay Later Report: The impact of buy now, pay later for retailers and brands
In this executive briefing report, WWD Studios, the fashion industry’s leading publishing platform, teamed up with PayPal to look at the rapid emergence of buy now, pay later, why trust in a financial services provider is more important than ever as online sales continue to grow, and consumers flock to cashless payments.
While buy now, pay later (BNPL) options have been around for some time, a confluence of factors accelerated its popularity in 2020. From the double-digit growth of online shopping and preference for cashless (and touch-free) transactions to a desire for greater payments flexibility and convenience, BNPL is poised to see continued growth this year and beyond.
Learn how the recent holiday shopping season shaped demand for BNPL, and why it attracts consumers – especially Millennials and Gen Z.