A recipe for success: Home Chef and PayPal Checkout

Known for their healthy, easy meal kits and food delivery services, Home Chef delivers over 3 million meals monthly to their subscribers. Ingredients come pre-portioned and packaged, enabling customers to create fast and easy home-cooked meals in about 30 minutes.

Home Chef wanted to find a way to streamline their checkout process. By offering the PayPal Checkout button in the signup funnel on desktop and mobile, Home Chef hypothesized that conversion rates among PayPal customers would increase.

Since adding an upstream PayPal checkout button on desktop and mobile for their sites, Home Chef has increased customer conversion rates, driven new customers signups, and lifted revenue.

After adding an upstream PayPal Checkout button on desktop and mobile sites, Home Chef saw:

• 2X Conversion rate lift on mobile + tablet versus desktop signups*

• 5-6% growth in new customer signups in just one month with PayPal*

• Nearly 4% lift in customer retention*

“Adding an upstream PayPal Checkout button to checkout has successfully increased the number of new customer signups and revenue for our business. As a subscription merchant, it’s important that we provide new customers with a fast and easy checkout experience, which PayPal enables us to offer.” - Julian Rockwood, Senior Product Manager

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