A Fan Favorite: Fanatics and Venmo
Venmo has delivered 2x higher results than anticipated and increased incrementality of sales, new customers and guest checkout for Fanatics.
As a global leader in licensed sports merchandise, Fanatics is changing the way fans purchase team goods and apparel online. Fanatics is passionate about offering fans variety in sports merchandise and applies that same strategy with payments. Venmo is the most recent addition and is already proving to be a win-win, helping Fanatics extend their demographic while enhancing the checkout experience. We spoke to Doug Raymond to get his perspective on Venmo's performance.
Download the full case study to read more.
For use of this case study in any market outside of the US, please seek local legal approval.