Case study: Tradera

Mar 08 2021 | PayPal Editorial Staff

Tradera implemented a customized platform that included a combination of two unique PayPal products: Hyperwallet and Braintree. PayPal’s full-stack approach gives Tradera the payment flexibility and control to help streamline their operations and scale their business.
Streamlined Onboarding & Superior Payouts Simplify Selling
What began in 1999 as a project to trade jewelry has grown into a company with items changing ownership every three seconds. Tradera.com, a PayPal company, has now emerged as one of the leading e-commerce marketplaces in Sweden. Their site has more than 4 million weekly visits, over 2.5 million members, and millions of active listings at any given time. Shoppers around the world can choose from categories like fashion, interior design, tech, music, art, and collectibles. They’re able to purchase through auctions as well as at fixed price listings.
 
Challenge
Though Tradera’s seller base is mostly Swedish, there are buyers from across Scandinavia and the European Economic Area. Marketplaces that act as an intermediary for buyers and sellers need to comply with PSD2 requirements and the enforcement of the 4th European Union Directive for Anti-Money Laundering. This was not a simple task for Tradera to undertake on their own.
 
Solution
Tradera implemented a customized platform that included the combination of two unique PayPal products: Hyperwallet and Braintree. Hyperwallet’s “Know Your Payee” Program is an identification verification system. It is specifically aligned with these regulatory requirements that involve the collection and verification of individual or business information. Hyperwallet’s Direct Solution is a remittance-based product, whereby payments are transferred directly to the seller’s designated payout option. Braintree allows Tradera to reach more sellers with a payments platform that delivers PayPal, bank account transfers, credit and debit cards, as well as local payment methods for multiple payout options and flexibility.
 
Outcome
PayPal’s full stack approach gives Tradera the payment flexibility and control to help streamline their operations and scale their business. With a single Braintree API integration, Tradera now has the ability to connect and facilitate funding of payouts from their various acquirers and Payment Service Providers. They’re able to pay almost anyone across the globe and across a full range of payment methods. By removing friction and offering a seamless and secure experience, PayPal has made it fast and easy for customers to sell on the Tradera Marketplace.
 
Success Metrics
42K Average Payout Transactions Monthly
$2M Average Payouts Monthly (USD)
533K New Accounts Added

 
Note: Results are based on internal PayPal data from January 2020 - September 2020. Results may not be typical and may vary substantially by business.
 

The content of this article is provided for informational purposes only. You should always obtain independent business, tax, financial, and legal advice before making any business decision.

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