Google and other search engines now prioritises websites that are mobile-optimised in their search results
Mobile is driving sales both online and
Having a mobile-ready website is no longer an option, it's an necessity
45% of UK Online sales came via a mobile device in the third quarter of 2015
UK Online sales were worth £114 billion per year in 2015
A mobile device is the single most Important research tool for 53% of mobile shoppers
Two-thirds of shoppers don't trust retailers with their payment data
71% of adult internet users have a social media profile, an increasingly important channel
45% of people use their mobile device to make purchases
Two-thirds of people in the UK now own a smartphone
Think mobile first
Treat your mobile site as a project in itself. Don’t try to simply translate your old desktop site.
Minimise data entry, clicking or zooming. Use big buttons, larger font and a fixed navigation bar.
Include your phone number
Include your phone number frequently, especially where users might experience problems, on information pages and throughout the checkout process.
A picture worth a thousand words
Pictures are powerful. Use simple, uncluttered and professional product images to sell your goods.
Support a wide range of devices
Check your mobile site on a range of devices, browsers and screen sizes; from a 4˝ smartphone screen to the largest tablet.
Have sticky "Add to Basket" and "Checkout" buttons
Make sure they are always on screen to make it easy for customers to purchase.
Consider a mobile app for your loyal repeat customers
Apps can be particularly effective when used for building and rewarding customer loyalty. When well-designed, they provide a platform to establish and deepen customer connection.
Perfect your mobile payment process
Streamline your payment process to reduce basket abandonment. Allow guest checkout, minimise text entry and use a payment solution that’s mobile-optimised.
Make money with mobile
We've created a guide to help you understand how consumer behaviour is changing in our smartphone societyDownload Guide
"PayPal are very mobile-focused. They are one of the leaders in the space"
ecommerce director, Chain Reaction Cycles