Mo Bro's: Secrets to building a global customer base

Mo Bro's founders – and brothers – Keval, Kunal and Savan had a vision to unite men through facial hair. They started out as Itchy, Patchy and Scratchy and now four years on, they have built a premium beard care brand with “Mo Bro's” in 78 countries around the world.

In this Q&A, Keval, Kunal and Savan share the secrets of their success behind their global customer base, all united by their love of great men’s grooming products.

In your own words, can you tell us a bit about your business please?

Mo Bro’s are one of the UK’s leading men’s grooming retailers primarily focusing on beards and moustaches. Providing high quality yet affordable beard grooming products to the mass market of facial hair wearers worldwide.

How would you describe your customers?

Our customers usually range between 25-34 years old. Many of them listen to rock and indie music and love to participate in sports.

What’s been your biggest highlight since starting your business?

One pivotal highlight since starting Mo Bro’s is being on BBC's Dragons' Den.

What would you say is the one thing your business couldn’t function without?

Our business would absolutely not be able to function without the internet as we primarily trade online.

How has the growth of mobile impacted your business?

The growth of mobile technology has made it incredibly easy for consumers to see our products more efficiently and to purchase items quickly and easily. With so many customers having access to a mobile phone, it gives sellers a huge advantage to scale their business.

What is your favourite thing about using PayPal?

Our favourite feature of PayPal is the security it is able to provide. The reputation PayPal holds means transactions are completed with full security and gives our customer full confidence to complete a purchase on our website.

If you were to give one piece of advice to other businesses, what would it be?

Mo Bro’s would advise other businesses to always monitor expenses and where possible, to keep overheads low. That being said, don’t hesitate to invest in a good team who believe in your values and give you the ability to grow and scale.

What is your vision for your business?

Our mission is to unite men through facial hair all around the world.

Finally, if you were stranded on a desert island, what 3 things would you take with you?

We'd bring the three B’s; beard oil, a barrel of beer (to keep us hydrated) and of course, the Bearded Bro’s…

Thanks Mo Bros!

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