Get to know your customers with PayPal Marketing Solutions

When you understand how your customers shop, you can start to sell more to them. PayPal Marketing Solutions combines Shopper Insights with customisable incentives to help you sell smarter.

Let's Get Started

Turn insights into sales

Shopper Insights is a free feature that helps you sell smarter by making sense of your customers' shopping behaviours.Customer trafficSales conversion ratesAverage purchase sizeShopper device typeEffectiveness of incentives

Do more with customised messages

Smart Incentives is designed to convert more customers by letting you display customised messages on your website.

Get PayPal Marketing Solutions at no extra cost


Sign in with your PayPal Business Account and register your website.


Copy and paste a small piece of code onto your website, OR add a plug-in if you use an e-commerce platform.


Select the Smart Incentives you'd like customers to see.