Best Practices to Boost Your Sales

Gain customer confidence in 3 simple steps

Learn how to leverage on PayPal branding through these easy steps.

Gain customer confidence in 3 simple steps

Having PayPal branding and presence – whether you sell from a website or not, or sell on eBay – benefit both you and your customers.

As a seller, you can reach millions of shoppers worldwide that trust PayPal and increase their confidence in your products and services, while your customers can enjoy a faster, safer and informed checkout experience.

  • I have a website

    1. Use the right PayPal logo

    Use the right PayPal logo
    Use the right PayPal logo
    Check out our logo center for the suite of PayPal logos. The presence of visual means of payment on your site assures your customers that you accept PayPal. Let your customers understand how PayPal works.

    2. Place the PayPal logo in the right pages

    On your home page

    On your home page

    Place the PayPal logo above the fold on your homepage and other important pages, so your customers know that they can pay with their preferred payment method immediately.

    On your product pages

    On your product pages

    Place the logo on your product pages to reassure customers that you accept PayPal to securely process their payments.

    On your shopping carts

    On your shopping cart

    Display the “Checkout with PayPal” button on your shopping cart to let your customers know that they can checkout faster.

    We recommend that you also display the shipping options to your customers on this page.

    On your payment page

    On your payment page

    This is where your customers finalise their order. Display the PayPal payment option alongside other payment methods available to your customers. You should pre-select the PayPal payment option.

    On your thank you page

    On your thank you page

    Send an email confirmation of completed transaction with order details and tracking details to customer.

    3. Customise your checkout page

    Customize your checkout page
    1. Include your logo at the top
    2. Include the purchase details in the order summary
    3. Customise the colour scheme to match
  • I don't have a website

    1. Use the right PayPal logo

    Use the right PayPal logo
    Use the right PayPal logo
    Check out our logo center for the suite of PayPal logos. The presence of visual means of payment on your site assures your customers that you accept PayPal. Let your customers understand how PayPal works

    2. Add PayPal logo in your invoices

    Add PayPal logo in your invoices
    Add PayPal payment logo in your invoices. You could also include PayPal messaging in your note to your customers.

    3. Find the right partners to start your online business

    Find the right partners to start your online business
    Find the right partners such as shopping carts and ecommerce platforms to help grow your business.
  • I sell on eBay

    1. Explain PayPal to your customers

    Explain to your customers what PayPal is - the faster, easier and safer way to pay online. Let your customers understand how PayPal works by linking them to eBay FAQs.

    2. Choose PayPal Preferred

    Choose PayPal Preferred
    Tick PayPal as your preferred payment method. You’ll be covered under our Seller Protection, while your customers will be protected with our Buyer Protection for eligible items.

    3. Add PayPal in your product description

    Add PayPal in your product description
    Simply let your customers know that you accept PayPal in your product description to reassure your customers.