In New Zealand, is it ok to offer rewards to campaign donors?
Yes, in New Zealand you can give rewards to donors. Rewards should be related to your campaign or can be promotional items such as mugs, t-shirts, or calendars. Clearly defining your campaign, adding disclaimers to your website and marketing material will help you to launch a successful campaign.
When offering rewards you must:
- List the type of rewards you’re offering in exchange for each donation amount.
- Include a disclaimer on your campaign site and marketing material that you will make a best effort to provide the reward but delivery is not guaranteed.
Rewards that are not allowed include:
- Gold or silver coins or bullion
- Raffle tickets
- Gift cards
- A right or interest in property
Reward-based campaigns without a delivery disclaimer or with concurrent advance product sales will be considered Preselling and may be subject to payment holds.