Best Practices to Boost Your Sales

Gain customer confidence in 3 simple steps

Learn how to leverage on PayPal branding through these easy steps.

Gain customer confidence in 3 simple steps

By integrating our logos and buttons, more than 130 million PayPal customers worldwide will know straight away you accept PayPal. Delight your customers with a safer and easier checkout experience, and help increase sales and reduce shopping cart abandonment.

Download our Checkout Conversion Optimization Best Practices Guide

  • I have a website

    1. Use the right PayPal logo

    Use the right PayPal logo
    Check out our logo center for the suite of PayPal logos. The presence of payment visual on your site assures your customers that you accept PayPal. Let your customers understand how PayPal works.

    2. Place the PayPal logo in the right pages

    On your home page

    On your home page

    Add PayPal logos on your home page so that your customers know that they can pay with their preferred payment method immediately.

    On your product pages

    On your product pages

    PayPal customers are most likely to make a purchase at the online store if PayPal is reflected as one of the payment method.

    On your shopping carts

    On your shopping carts

    By adding PayPal button on your shopping cart, your customers can be reassured the specific means of payment available.

    On your payment page

    On your payment page

    Your customer is about to finalize his order. To improve your conversion rate, we recommend that you display the various payment options so that your customers can choose his preferred way to pay.

    On your thank you page

    On your thank you page

    Send an email confirmation of completed transaction tracking details to customer.

    3. Customize your checkout page

    Customize your checkout page
    1. Include your logo at the top:
    2. i. Go to your account Profile, select My selling tools and go to “Custom payment pages”.

      ii. Click Add to create a new custom payment page to include your own business logo*

      *Make sure your logo is uploaded to a secure https server to avoid security warming from browsers.

    3. Place a clear item name for the order summary
  • I don't have website

    1. Create your online invoice and bill your customers through email

    Create your online invoice and bill your customers through email
    1. Log in to your PayPal Account
    2. Select Request Payments and click Create Invoice

    2. Customise your invoice details

    Customise your invoice details

    Upload your own business logo and customize your invoices with item details, discounts and shipping information.

    PayPal brand and acceptance marks are available automatically on your invoice.

    3. Save your invoice as a template

    Save your invoice as a template
    Save as a template to speed things up the next time.
  • I sell on eBay

    1. Choose PayPal Preferred

    Choose PayPal Preferred

    Tick PayPal as your preferred payment method. You’ll be covered under our Seller Protection, while your customers will be protected with our Buyer Protection for eligible items. 

    Tips: Link your PayPal and eBay Account makes it easier to pay your eBay fees automatically, see your shipped status in your PayPal Account and make use of lots of seller tools.  

    2. Add PayPal in your product description

    Add PayPal in your product description
    Add PayPal logo in your eBay product description can let your customers know that you accept PayPal. Or, simply add that you accept PayPal with text descriptions.

    3. Explain PayPal to your customers when they have questions

    Explain PayPal to your customers when they have questions
    If your customers are new to PayPal, explain what PayPal is - the faster, easier and safer way to pay online and direct them to How PayPal Works.