Get more from mobile.

The future of online shopping is mobile. In 2017, 34% of the payments we processed globally were mobile payments.1 It's now time to get ahead and improve mobile conversion by offering mobile users a streamlined shopping experience.

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Convert browsers to buyers with a mobile-optimised site.

1. Think mobile first

Approach your mobile site as a stand-alone project. Don’t try to simply translate your old desktop site.

2. Make navigation simple

Minimise data entry, clicking or zooming. Use big buttons, a larger font and a fixed navigation bar.

3. Include a contact number

Add your contact number throughout the checkout process, especially where buyers may experience problems and on information pages.

4. A picture paints a thousand words

Pictures are powerful. Use simple, uncluttered and professionally taken images to sell your goods.

5. Support a wide range of devices

Check your mobile site on various devices, browsers and screen sizes, from a 4" smartphone to an 18" tablet.

6. Always use Add to Basket and Checkout buttons

Make sure these are shown on screen to make it easy for customers to buy.

1 Source: PayPal Q4 and FY 2017 Financial Results, released on February 1st 2018

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