Thriving in
decentralised e-commerce
The new European research PayPal e-Commerce Index reveals the evolution of digital shopping. Discover how to engage customers in decentralised e-commerce.
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New ways of shopping create
new opportunities for sellers
To understand how e-commerce is changing, we spoke with over 15,000 consumers and 4,600 merchants across 12 European countries.
It will come as no surprise that 97% of consumers in Europe shop online.1 But what and how they buy reveals a lot about the rapid evolution of digital commerce. From ethics-based shopping to the influence of social media, PayPal e-Commerce Index shows how digital commerce is changing and what merchants can do to keep pace with consumer trends.
Make the most of new
trends in digital commerce
The Metaverse, Cryptocurrency, NFTs, and other innovations changing the way consumers interact online.
From work to education, leisure, and shopping, 50% of shoppers in Europe have either spent time or have considered spending time in a virtual environment for that purpose.1 Learn how sellers can meet consumers where they are and where they will be.
DEEP DIVE INTO INDIVIDUAL MARKETS
See how buyers and sellers in individual markets are interacting on digital channels.
In Sweden (56%), The Netherlands (52%) and Republic of Ireland (52%) consumers prefer making purchases and payments online using mobiles. Only Belgian consumers narrowly prefer other devices (52%).1 Download the Country Summary for each market to take a deep dive into local e-commerce trends.
Download the DEEP DIVE report for a country of your choice below.
Read the PayPal e-Commerce Index now
Discover:
Drivers and barriers to shopping online Shopping frequency and spend Impact of social commerce Latest technology trends (Crypto, NFTs and the Metaverse) Payment preferences
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1 PayPal e-Commerce Index, ACA Research commissioned by PayPal Pte Ltd, 15 June – 18 September 2022, covering 12 markets (United Kingdom, Germany, France, Italy, Spain, Sweden, Belgium, The Netherlands, Republic of Ireland, Israel, Greece, Poland); with n=15,221 consumers and n=4,604 businesses.
2 Deep Dive: Sweden, PayPal e-Commerce Index, ACA Research commissioned by PayPal Pte Ltd, 15 June – 18 September 2022
3 Deep Dive: The Netherlands, PayPal e-Commerce Index, ACA Research commissioned by PayPal Pte Ltd, 15 June – 18 September 2022
4 Deep Dive: Belgium, PayPal e-Commerce Index, ACA Research commissioned by PayPal Pte Ltd, 15 June – 18 September 2022
5 Deep Dive: Ireland, PayPal e-Commerce Index, ACA Research commissioned by PayPal Pte Ltd, 15 June – 18 September 2022