The new European research PayPal e-Commerce Index reveals the evolution of digital shopping. Discover how to engage customers in decentralised e-commerce.
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To understand how e-commerce is changing, we spoke with over 15,000 consumers and 4,600 merchants across 12 European countries.
It will come as no surprise that 97% of consumers in Europe shop online.1 But what and how they buy reveals a lot about the rapid evolution of digital commerce. From ethics-based shopping to the influence of social media, PayPal e-Commerce Index shows how digital commerce is changing and what merchants can do to keep pace with consumer trends.
The Metaverse, Cryptocurrency, NFTs, and other innovations changing the way consumers interact online.
From work to education, leisure, and shopping, 50% of shoppers in Europe have either spent time or have considered spending time in a virtual environment for that purpose.1 Learn how sellers can meet consumers where they are and where they will be.
See how buyers and sellers in individual markets are interacting on digital channels.
In Sweden (56%), The Netherlands (52%) and Republic of Ireland (52%) consumers prefer making purchases and payments online using mobiles. Only Belgian consumers narrowly prefer other devices (52%).1 Download the Country Summary for each market to take a deep dive into local e-commerce trends.
Drivers and barriers to shopping online Shopping frequency and spend Impact of social commerce Latest technology trends (Crypto, NFTs and the Metaverse) Payment preferences
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