Which button should I choose?
| Button type | I want to: | Customer sees: |
|---|---|---|
| Shopping cart | Allow customers to choose one or more items for a single checkout. |  |
| Buy Now | Let customers click once and quickly purchase one item at a time. |  |
| Donations | Let customers choose a fixed or variable donation amount. |  |
| Gift certificates | Sell gift certificates in predetermined amounts or allow customers to choose their own amount. |  |
| Subscriptions | Offer subscriptions or other recurring payments for items like magazine subscriptions or club memberships. |  |