Building international reach for FarEastFlora.com
Even local champions can benefit from help when expanding overseas. This leading online florist from Singapore chose to partner with PayPal because of its internationally recognised and trusted brand.
From selling eggs and flowers from a small van in 1965, FarEastFlora.com has grown into Singapore’s leading online florist with a range of over 1,000 arrangements and gifts created from fresh flowers flown in daily. It regularly wins awards and it has a patent pending on its innovative Flower Memo concept which prints personalised messages directly onto flowers.
Finding new, international customers.From the beginning, FarEastFlora.com had international ambitions for its website. People love fresh flowers and the company had a local reputation for excellence. Outside of Singapore, however, potential customers would be unfamiliar with the brand. FarEastFlora.com wanted a partner with a strong international user base to help them win new customers.
Choosing an international partner with a strong customer base.FarEastFlora.com chose PayPal to support its expansion for two reasons. Firstly, PayPal is a widely recognised and trusted brand with more than 300 million active customers in 200 international markets. Secondly, PayPal provides a faster, safer and easier shopping experience that matches FarEastFlora.com’s commitment to service excellence. Together, this creates a strong partnership for international growth.
International business growing by 10 times.FarEastFlora.com now has ecommerce ventures in Hong Kong and Malaysia, and customers all over the world. It benefits from PayPal’s large, international customer base and secure, easy-to-use, payment technology. Customers enjoy an efficient, enjoyable shopping experience that quickly puts beautiful flowers in the arms of loved ones. Since the original website launch, FarEastFlora.com has seen business grow by “more than 10 times”.
You can read more about how PayPal could support your international growth plans, here.