Article Summary

Recurring payments help make your business operate more efficiently and can be beneficial to your bottom line. They ensure you get paid regularly and save time and money by eliminating the need for repeated invoices. And with PayPal they're a piece of cake to set up. These five simple steps will help you get started with accepting scheduled or recurring payments.

Depending upon your business needs, you may find that setting up a recurring billing service will help you to get paid automatically and on a regular schedule. Your customers can save time by having their credit or debit cards automatically debited on a set schedule, and your business can improve profitability and cash flow. Subscriptions and Recurring Payments, offered within your PayPal business account, are a low-cost way for you to accept credit card and PayPal payments for content site subscriptions, newsletter fees, club dues, or recurring donations, and can be fully integrated with your website in a few easy steps.

Let’s talk about the benefits

  • Easy to implement - flexible and automatic billing frees you from the task of sending invoices on an ongoing basis.
  • No up-front costs – It’s free to use within your PayPal business account and you'll have the same low fee schedule used when you receive other PayPal payments.
  • Sell with ease - PayPal maintains detailed transaction records on our website.
  • Improve buyer experience - with customizable buttons and secure payments, happy customers become repeat customers.

Let’s talk about the ease of setup

  • Step #1

    By accessing the Button Creation page from your PayPal account, you can design and customize your payment button, including how often you want your customer to be automatically billed. Learn more about creating a button.

  • Step #2
  • Place the Subscribe button on the sign-up page of your website (or send the Subscribe link out in emails). You may also choose to collect additional information during the subscription transaction.

  • Step #3

    When your customer clicks on the Subscribe button, they are taken to a secure PayPal payment page.

  • Step #4

    After your customer enters and sends the payment details, a confirmation page will appear permitting them to “Click to Access Subscription” returning your customer to your website.

  • Step #5

    Upon returning to your website you can advise your new subscriber how to access the subscription.

The bottom line

Scheduled and recurring payments are an easy way for you to get paid regularly without having to constantly send out invoices. Automatically debiting customers ensures you always get paid on time helping to improve profitability and cash flow.

Related Article:
Six Best Practices To Improve Your Online Checkout

Is cart abandonment impacting your ability to convert ‘researchers’ into buyers? These best practices can help you avoid common checkout pitfalls.

Read More

Related Success Story:
Grow Sales Internationally with Penzu

Find out how online journal service Penzu leverages PayPal's international reach and presence to monetize its rapidly growing global user-base.

See the Success Story

PayPal Business Resource Centre