Optimize checkout flows to boost your business

For any type of e-commerce business, sales is always the ultimate goal. However, in many e-commerce businesses, the sales performance is affected by over-complicated checkout procedures. The right checkout experience is the key to a successful transaction. In order to increase the number of transactions, many cross-border merchants put great effort into improving the customer checkout experience. Through in-depth analysis, A/B testing and other methods, the checkout procedures are continually optimized, ultimately leading to lower shopping cart abandonment rates.

Indeed, a smooth checkout flow will bring a lower shopping cart abandonment rate, which translates into a higher conversion rate. As an e-commerce merchant with an online business, do you struggle to optimize the checkout flow on your website and improve your customers' online shopping experience? In today's live-streamed classroom, we will introduce PayPal's payment solution for you, which works on both self-built websites and on platforms. You will also learn about our fast checkout integration solution.

  1. Introduction to PayPal's cooperative shopping cart system (+ PayPal quick website-building solution for small and medium-sized business partners)
  2. Optional integration mode for platform partners and solution for platform merchants to get started and sign a contract with PayPal
  3. PayPal's optional approach to integrating fast checkout products for developers Includes the pop-out window payment experience, the "One-touch" feature and class library integration with the latest clients and servers
  4. Best practice for fast checkout integration - every tiny improvement means a better payment experience

Tony Yu

Tony is the Integration Manager of the Asia-Pacific Service Team. His team provides professional PayPal product integration and technology support for small to medium-sized companies in China, as well as channel partners. He is a PayPal partner integration specialist, responsible for providing customized integration and payment optimization solutions to various industry service providers such as website-building companies, cloud shopping carts and CRM. He was previously responsible for product integration and other technical solutions for well-known strategic partners such as Aliexpress and Alibaba.

Danny Duan

Danny has been providing technical support and consultation for the last ten years. He joined PayPal in 2014, supporting Braintree gateway products in the Asia-Pacific region. He has extensive experience of cross-border e-commerce payment integration. Currently, he manages the provision of PayPal partner product integration support to Alibaba and PayPal integration solutions for Wechat. As well as a techie, he is a fan of kickboxing and heavyweight motorcycles.