Avoid online fraud by staying ahead of fraudsters. Read our eBook to find out more about how PayPal Fraud Protection Advanced can help you manage risk.
Fraud doesn’t stand still. As consumer behaviors continue to change and the expectation for seamless online experiences has become a must-have for merchants, fraudsters are developing new ways to take advantage of online experiences that are meant to be easier on customers. As a result, cyber fraud is on the rise1 – and so is the amount of money businesses are willing to spend to fight it.2
Today’s consumer expectations center on trust, ease of experience, and respect. In this age of data breaches that are increasing in frequency and impact, customers are choosing to do business with merchants they trust. Having a solid brand reputation for putting security first has never been more critical.
Staying ahead of increasingly sophisticated and complex fraud schemes is key for merchants to be able to deliver on today’s consumer expectations but making the move to a digital-first model must happen first. As the global shift towards online experiences continues, merchants must remain competitive by implementing fraud solutions tailored to this evolving digital landscape.
When first launching their business, smaller merchants may only need a lightweight fraud prevention solution. However, as they grow, merchants may eventually require an advanced fraud and risk management solution that comes equipped with more advanced capabilities and customizable features. There are a few key things that these merchants need to look for when choosing such a solution: seamless integration, advanced machine learning powered by risk intelligence, and, above all, the ability to quickly and accurately differentiate between genuine and fraudulent transactions.
PayPal Fraud Protection Advanced is an adaptive machine learning solution that helps enable merchants to protect against evolving fraud. With robust capabilities that help mitigate fraud and reduce losses, Fraud Protection Advanced empowers your business to:
Merchants currently using Braintree to process payments can easily start using Fraud Protection Advanced to decision transactions without having to wait weeks or months for installation. fraud protection advanced is available out-of-the-box for Braintree merchants, and decisions credit card, debit card, Apple Pay, Google Pay, Samsung Pay, and Secure Remote Commerce transactions processed with Braintree.
With Fraud Protection Advanced, merchants can help defend their business against evolving fraud, increase conversion rates and accept more orders, reduce chargebacks and declines, and protect brand reputation by reducing customer insult.
What sets Fraud Protection Advanced apart from other fraud prevention solutions is access to fraud and risk data from PayPal. The PayPal 2-Sided Network is a rich source of transaction and risk data. This intelligence is based on decades of viewing both the merchant and consumer sides of more than 15 billion transactions a year, which helps enhance fraud detection to more quickly adapt to shifting fraud patterns.3
In addition to enhanced risk data from PayPal, Fraud Protection Advanced empowers merchants with customized out-of-the-box filters, filter testing, filter recommendations, and graph-based case management. The graph-based view depicts how transactions are linked through shared attributes, enabling you to better analyze and understand the transaction under review as well as other connected transactions and their shared attributes. This gives you a 360-degree view into transactions happening on your platform, and how potentially fraudulent transactions may be linked to others.
Fraud continues to grow in complexity and intensity as fraudsters look for any possible way to circumvent fraud mitigation efforts. Fraud prevention solutions that can’t keep up with ever-evolving tactics leave merchants vulnerable to attacks and unable to protect their business and reputation. Customer expectations for smooth online experiences are no longer nice-to-haves, but must-haves, and traditional fraud solutions create customer insult due to their inability to secure platforms without treating legitimate customers and fraudsters the same as one another.
PayPal Fraud Protection Advanced helps merchants have the intelligence they may need to differentiate legitimate customers from fraudsters and analyze transactions to proactively reduce fraud before it happens. With advanced features that you may not find in other standalone solutions and the rich data gleaned from over 20 years of Fintech experience, Fraud Protection Advanced helps enable merchants to shift to a digital-first model that reduces friction and manual reviews, improves operational efficiency, and creates a more secure platform to help stop fraudsters and delight customers.
The future of fraud prevention is now, and it’s here with PayPal Fraud Protection Advanced.
Share your email to receive the latest enterprise updates, top stories, and industry reports.
We use cookies to improve your experience on our site. May we use marketing cookies to show you personalized ads? Manage all cookies