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Organic perfumery, One Seed, started their business online. When they optimised for mobile, their sales doubled. Founder, Liz Cook, explains how.
Building a social community was always a priority for Status Anxiety. As their fellowship grew, so too did the opportunity to sell on social.
Bigger is better - optimise text, product images and buttons for a smaller screen and bigger fingers.
Keep checkouts simple - ask only for the information you need, e.g. username and password for returning customers.
Let customers checkout as a guest first, and then offer to create an account to make it easier next time they shop.
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