ARE YOU READY FOR THE VERTICAL REVOLUTION?

Mobiles are changing the way your customers shop. Get the 2017 PayPal mCommerce Index for the state of mobile commerce in Australia and what it means for your business.

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The Vertical Revolution

There’s a change in customer behaviour and it’s being led by mobile technology. We call it the Vertical Revolution. Click on the stats to see what customers are doing.

Tips from mobile-ready businesses

Organic perfumery, One Seed, started their business online. When they optimised for mobile, their sales doubled. Founder, Liz Cook, explains how.

Building a social community was always a priority for Status Anxiety. As their fellowship grew, so too did the opportunity to sell on social.

Optimise for your mobile customers

Make it easy for your customers to shop mobile with our best practice tips. Find out more on being mobile optimised here.

Bigger is better
1

Bigger is better - optimise text, product images and buttons for a smaller screen and bigger fingers.

Keep checkouts simple
2

Keep checkouts simple - ask only for the information you need, e.g. username and password for returning customers.

Guest checkout
3

Let customers checkout as a guest first, and then offer to create an account to make it easier next time they shop.

Join the Vertical Revolution

Get the 2017 PayPal mCommerce Index for insights on the mobile commerce landscape, changes in consumer behaviour, and opportunities for your business.

Previous Reports

Catch up on previous indexes to find out how fast mCommerce is growing.