COVID-19 has changed the eCommerce game. With the economic downturn hitting household budgets and Australians spending more time at home to avoid COVID risks than ever before, we’ve changed how we shop online.
Download NowAround 2.5 million Australians bought online for the first time in 2020 as they practised social distancing. And 38% started consciously buying local to help Australian businesses recover from the impact of COVID.
Australia is a nation of bargain hunters with 54% admitting they always look for sales when shopping online. With income decreasing through COVID-19 for 37% of Australians, 28% now only shop when items are on sale.
With less time out and about, we’ve seen our first downturn in mCommerce usage since we started tracking it 5 years ago. Instead, 23% are shopping on their laptop or desktop computers more because they’ve been at home.
Social media has kept us connected with friends and family, and it’s influenced our spending behaviour. While social commerce adoption has remained steady, we’re buying more often and spending 5 times as much as we did in 2019.