The latest PayPal eCommerce Index reveals the evolution of digital shopping. Discover how new ways of shopping are creating new opportunities for businesses.
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It will come as no surprise that 97% of consumers shop online1. But what and how they buy reveals a lot about the rapid evolution of digital commerce. From ethics-based shopping and the influence of social media, to the emerging trends in cryptocurrencies and the metaverse. This report shows how digital commerce is changing and what merchants need to know to keep pace with consumer trends.
of Australians make online purchasing decisions based on ethical considerations.1
The metaverse, cryptocurrency, NFTs, and other innovations are changing the way consumers interact online.
From work and education, to leisure and shopping, 32% of shoppers have either spent time or have considered spending time in a virtual environment.1 Learn how and where consumers are interacting with new techologies, and what they see the future holding.
of Australian metaverse users believe it will be an important channel for shopping.1
Learn more about:
Online shopping frequency and spend Drivers and barriers to shopping online Impact of social commerce Latest technology trends
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To understand how e-commerce is changing in Europe, we spoke with over 15,000 consumers and 4,600 merchants from 12 European countries. Discover the latest insights in the PayPal eCommerce Index European report.
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1PayPal eCommerce Index, PayPal, November 2022