PayPal's Merchant Gift Vouchers offer the flexibility merchants need to easily set up a gift voucher program that is completely customizable to suit ever-changing business needs.

You'll learn techniques like:

• How to select and edit standard and advanced options for your gift voucher and 'Buy a Gift Voucher' button.
• How to track gift voucher purchases and redemptions via your Downloadable History Log or your Gift Voucher Activity Report.
• How to use your gift voucher buttons to maximize traffic and sales on your website.

For more information on techniques, including customisation options and gift voucher purchase and redemption flows, review the Gift Vouchers Guide.