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Australian eCommerce has changed for good.
With lockdowns keeping Australian consumers at home, they’ve ramped up on online shopping. In our 2021 eCommerce Index, we uncovered how online shopping and bill payments have changed across Australia forever.
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Mobile commerce is back.
Mobile commerce plummeted in 2020 as Australians focused on their computers rather than their phones as they started working from home due to COVID. But this year, mobile commerce made a startling comeback. From a 5-year low in 2020, when only 55% of Aussies were shopping or making payments on mobile devices, this year 82% are engaging in mobile commerce. Gen Zs are particularly mobile-friendly with 98% online shopping or making payments via their mobile devices*
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Social commerce helps drive sales.
A quarter of Australians now shop on social media, a figure that jumps to 1-in-3 for consumers under 40. A further 1-in-5 Australians follow their favourite brands on social to stay across sales, discounts and deals. A quarter of social shoppers (25%) buy through social channels at least weekly, with the average social shopper spending $106 per month on those channels over the past 2 years.
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Australians will keep shopping online more than ever.
COVID-19 drove 1-in-6 Australians to start shopping regularly online and saw consumers move the majority (52%) of their shopping and bill payments online, up from 38% pre-COVID. While some Australians will head back to brick-and-mortar stores, consumers plan to keep doing almost half (49%) of their shopping and bill payments online post-pandemic.
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Aussie online shoppers are getting super savvy.
Nearly one-third of Australians have added an item to the cart, then waited to receive an offer or voucher before completing a purchase. While 44% make impulse purchases online, they’re more likely to do so on mobile devices (37%) than laptops (24%). A strong program of discounts and deals is still key for increasing likelihood to purchase.
Meet the savvy online
And they’re tuning in to ethics and the environment.
Almost half (46%) of Australians prefer to buy from a business that’s environmentally and socially responsible and 18% have boycotted a brand because of their values, rising to 1-in-4 for Gen Z consumers. What’s more, one third of Australian consumers are willing to pay more for products that are green.
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See how trends change over time.
2020 eCommerce Index
Discover the impacts COVID-19 has had on spending & eCommerce, mobile & social commerce, and discount shopping & coupons.
2019 mCommerce Index
Learn about the value-add of social commerce, the continued growth of in-store contactless payments, and the rise of the conscious consumer.
2018 mCommerce Index
Discover the evolving mobile commerce landscape, focusing in on trends for Millennials, subscription services and online marketplaces.
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*2021 PayPal eCommerce Index