Get more from your business account with PayPal Marketing Solutions

Oct 02 2019 | PayPal editorial staff | 4 min read

When you’re growing your eCommerce business the more information you have the better you can focus your time, money and effort.
When you’re running an online store, the site refinement work never stops. You build and launch a site, then make iterative improvements to enhance the shopper experience and improve customer conversion to increase sales.

There are always countless ways you can improve your site but to see the greatest return on investment, you need to make careful decisions about what to focus your effort and money on. And to make those decisions, you need business data. That’s where PayPal Marketing Solutions can help.
 

What is PayPal Marketing Solutions?

PayPal Marketing Solutions is a quick in-account solution that’s free to all businesses with a PayPal payment solution integrated in their website. It gives you an indication on how your PayPal customers shop and browse your site, and lets you compare how you’re doing to other businesses in your industry.
 

PayPal shoppers

When you’ve set up PayPal Marketing Solutions, you get access to a new report within your PayPal account that gives you insights into how PayPal shoppers use your site, including how many have hit your site in the last 30 days and how many have made a purchase (as a conversion rate). Your conversion rate tells you how well your site is performing and helps you identify improvements you could make in your product discovery and explanation, and sales path and checkout flow.
 

Visits by source

An easy to read pie graph tells you where your PayPal shoppers are coming from. This information helps you focus your social media, social media marketing and search engine marketing efforts. If you’ve been putting a lot of effort into your Instagram account but Facebook is the one that’s really driving the traffic, you might want to reconsider your spend.
 

Device type

More people than ever use their mobile to shop online, but the rate at which they do varies by business type and website. With quick insights into how your PayPal shoppers are visiting your site, you can determine whether you need to double-down on your mobile efforts or not.
 

Average purchase price

Your average purchase size is another useful insight. Small, regular purchases may be ideal for your business, but there could still be a way to increase your average order and keep those sales regular. If your average purchase price is low, consider looking into recommended products on product description pages and at checkout. Recommended products can be like the chocolate at checkout in supermarkets – almost irresistible.
 

PayPal banners

As well as your insights, with PayPal Marketing Solutions you can quickly add PayPal banners (Smart Incentives) proven to increase sales to your site. These banners slide in from the bottom or right-side of your site to remind customers that they:
  • Can pay you fast with PayPal
  • May be eligible for a refund on return shipping costs with PayPal’s Refunded Returns if they need to return an item
  • May be eligible for PayPal’s Buyer Protection if something goes wrong with a sale
You can choose which banners to display and whether to display them on desktop screens, mobile screens or both. You can also elect to hide the messages on certain pages of your site, like your homepage.

Once activated, you can get insights into how the banners are performing and the impact they’re making on your business.
 

Get started with PayPal Marketing Solutions

It’s quick and easy to add PayPal Marketing Solutions (log in to view link) to your site to get insights into your PayPal shoppers and add the optional PayPal banners. Once you’ve registered your website, simply choose which Smart Incentive banners you’d like to add and set up your preferred display settings.

Once that’s done, choose your eCommerce platform to add an app or plugin, or copy some code to page in the HTML files of your website. We’ll start monitoring your website and provide data in your Reports tab so you can start tracking your business and focusing your website enhancements better than ever.

To get started, log in to your PayPal business account and scroll down to the PayPal Marketing Solutions box on the left-hand size of your Summary.
 
 
The contents of this site are provided for informational purposes only. The information in this article does not constitute legal, financial, IT, business or investment advice of any kind and is not a substitute for any professional advice. You should always obtain independent, professional accounting, financial, IT and legal advice before making any business decision.
The contents of this site are provided for informational purposes only. The information in this article does not constitute legal, financial, IT, business or investment advice of any kind and is not a substitute for any professional advice. You should always obtain independent, professional accounting, financial, IT and legal advice before making any business decision.