Revenue Generation

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What are loyalty programs, and how can they impact customer lifetime value?

Apr 18, 2024

In a marketplace flooded with choices, loyalty programs are beacons that guide customers back to familiar shores. True to their name, loyalty programs often play a pivotal role in fostering lasting relationships – one study revealed that 70% of Americans ranked them as a top reason for staying loyal to their preferred brands.1

AuthorPayPal Editorial Staff
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